Personal Branding Interview: Allen Adamson
Today, I spoke to Allen P. Adamson, who is the author of BrandDigital: Simple Ways Top Brands Succeed in the Digital World and the managing director of Landor Associates. In this interview Allen shares his wisdom of years of experience in the branding world, including a thorough explaination of the difference between advertising and public …
Free Download: The Complete First Chapter of Me 2.0!
My new book, Me 2.0: Build a Powerful Brand to Achieve Career Success, has been selling very well. Most authors won’t tell you how many books have been sold, unless that number is at least 20,000, but I’m not most authors 😉 . Me 2.0 has sold over 1,000 copies since it’s been out last …
Personal Branding Interview: Beth Kobliner
Today, I spoke with Beth Kobliner, who is the New York Times bestselling author of Get a Financial Life: Personal Finance in Your Twenties and Thirties. In this interview, Beth gives some great financial advice for young adults who are completely clueless when it comes to money.
Why is a good financial education important to…Focus on What’s Next
Last week, at the World Innovation Forum, the words of one speaker really stuck with me.
“I don’t care about best practices,” said CK Pralahad, author of The New Age of Innovation. “I’m much more interested in next practices.”
By ‘best practices”, Pralahad was referring to the management practice of trying to squeeze every little …
Personal Branding Interview: Karen Post
Today, I spoke with Karen Post, who is a fellow branding expert, author, social media entrepreneur, speaker and businesswoman. Karen talks about how she’s established her personal brand, while building the brands of other companies and gives some insight into how she’s created a community around her brand, while explaining the importance of brand symbols …
Your Personal Branding Mantra
When I first read about personal branding, I immediately understood how I could benefit from creating my own unique personal brand. Just like myself, most people have the “a ha” moment quite quickly after being exposed to personal branding. It’s pretty hard to make an argument against personal branding when its benefits are so positive …
The Interview is in 1 Week: How to Cram Your Personal Brand
One of my closest friends recently asked for my help to prep her for her interview: Katrina is a 3.5 GPA graduate from UCI and is applying to a government position. She’s very intelligent, pretty, and extremely hard working, but felt that the competition was going to be so intense that she would just get …
Personal Branding Interview: Donna Fenn
Today, I spoke with Donna Fenn, who is a contributing editor at Inc. Magazine and author of an upcoming book called Upstarts! Since the book isn’t coming out till August, I figured I would get the first book interview before everyone else starts harassing her. In this interview, Donna talks about Gen-Y entrepreneurship, how it’s …
Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand
All in all, last Friday was probably a good day for Dan Baum.
The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.
At 1:46pm on May 8, Baum …
Why Being Known as a Change Agent Can Add Significant Value to Your Personal Brand
Are you good at handling change? Or do you prefer to hide under the covers hoping change will leave you alone?
In one of my favorite movies, The Shawshank Redemption, one prisoner takes a knife to a fellow inmate’s throat, hoping that committing another crime will extend his decades-long tenure behind bars rather than force …