Brand Yourself AsCommunication & NetworkingeBrandJob SearchLifestyle & Habit BuildingMarketing & Personal BrandingNetworkingRelationship NetworkingReputation Management

The Lost Opportunity Costs of Not Creating Your Personal Brand

Everything in life has an opportunity cost associated with it. By choosing one thing you are as a result unable to chose another — choose to spend one hundred dollars and you give up the ability to save one hundred dollars — choose to go to the movies and you can’t go to the beach …

Book ReviewsBrand Identity & Self-DiscoveryInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Alan Webber

Today, I spoke with Alan Webber, who is the co-founder of Fast Company Magazine and the author of Rules of Thumb. In this interview, Alan tells us what inspired him to start Fast Company and write his new book, how he sees the media landscape changing, how to succeed in a time of economic struggles …

Brand Identity & Self-DiscoveryCommunication & NetworkingPublic RelationsRelationship NetworkingReputation Management

Smart Networking and the Art of the Ask

Knowing how to build your network is crucial, but knowing how to tap into your network for help is even more important. After all, if you can’t get the help you need for yourself or for others from the people you know, where will you get it?

Some people are reluctant to ask for help …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingmanagementRelationship Networking

Personal Branding Interview: Ken Blanchard

Today, I spoke with Ken Blanchard, who is one of the most influential leadership experts in the world, an bestselling author multiple times over, a world famous speaker and author of the new book, Helping People Win At Work.  In this interview, Ken discusses how employees can win at work, the training and development employees …

eBrandPublic RelationsRelationship NetworkingReputation ManagementSocial Media

How to Deal With Your Hacked Twitter Account

I should be writing about my recent trip to Cancun, and my safe return without the swine flu. But instead, I’m writing about this stupid person who hacked my Twitter account and started following hundreds of spammers who started sending me hundreds of direct messages with hundreds of stupid links that I’m afraid to click. …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingNetworkingRelationship Networking

Personal Branding Interview: Keith Ferrazzi

Today, I spoke with Keith Ferrazzi, who is the New York Times bestselling author of Never Eat Alone, one of the most connected individuals on planet earth and his new book is called Who’s Got Your Back.  In this interview, Keith gives us some of the bigger ideas in his new book, such as how …

Brand Yourself AsCorporate BrandingRelationship NetworkingReputation Management

Re-Branding is More Than a Logo Change

In preparing for this week’s blog post, I put out the question on Twitter, “What would you like to hear about this week on the topic of personal branding?”  What bubbled up was  “re-branding”.

Great topic. Today’s economic climate is creating an interesting juxtaposition: your digital life and reputation is fast-paced, but your business growth …

Book ReviewsBrand Identity & Self-DiscoveryCorporate BrandingRelationship NetworkingSocial Media

Personal Branding Interview: Tamar Weinberg

Today, I spoke with Tamar Weinberg, who is the community manager at  Mashable, and author of the new book The New Community Rules. She also just had a baby! In this interview, Tamar discusses social media tools for business purposes, blogging and microblogging, explains how important it is for companies to join the conversation online …

eBrandFuturesJob SearchNetworkingRecruitment & Job SearchRelationship Networking

Your Network is Your Only Insurance Policy

Last Monday I stated that the future of job hunting is people searching and I received a great reaction to it with over a hundred retweets and twenty-three comments.  The main idea with this concept is that the web has broken hierarchies and connected everyone in disperse networks, so that you can reach employees at …