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Recent College Graduates Listen Up | Build Your Personal Brand

While doing my weekend reading I came across a few articles from different perspectives on the unemployment rate, job creation, and what new college graduates should do in such a tough job market. The tone was overwhelmingly negative and really didn’t leave you feeling too optimistic about the outlook for the future. Seems like the …

Brand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingeBrandInterviewMarketing & Personal BrandingRelationship Networking

Personal Branding Interview: Bruce Turkel

Today, I spoke to Bruce Turkel, who is an author, speaker and consultant on branding.  In this interview, Bruce talks to us about how important personal branding is to his clients, how to apply corporate branding strategy to personal branding, his seven steps to brand value, how to stand out as a speaker and much …

Communication & NetworkingNetworkingRelationship NetworkingReputation Management

19 Qualities of The Best Handshake in the World

Your handshake is a convenient personal branding accessory right in the palm of your hand, so use your handshake to leave a great impression. Here’s how.

How important is a handshake as a way to brand yourself?

People shake hands all the time.

Unless your handshake is particularly bad, people will rarely react negatively to …

Communication & NetworkingNetworkingRelationship NetworkingReputation Management

Why Tactics Without Strategy is a Recipe for Networking Frustration

Are you heavy on tactics and light on strategy when it comes to networking for your business? You’ll know if you’re feeling at all frustrated that the time you’ve put in is far outweighed by the meager results you’ve gotten out.

Trouble is that when we get into this situation we think we need to …

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Advanced Techniques for Using LinkedIn to Change Careers

We all know that a tough economy means you have to set yourself apart from other candidates, especially if you are changing industries or functions. Here are a couple tips for using LinkedIn to conduct research and establish contacts within the new industry you are targeting.

Industry Research

First, use the search feature at the …

Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationship NetworkingSocial Media

Personal Branding Interview: Dave Lakhani

Today, I spoke with Dave Lakhani, who is the author of How To Sell When Nobody’s Buying.  In this interview, he talks about how selling has changed in the past few years, what social media means for selling, what personal branding has to do with selling and more.

How has selling changed in the past…
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Communication & NetworkingCorporate BrandingeBrandInterviewMarketing & Personal BrandingNews & AnalysisRelationship NetworkingReputation ManagementSocial Media

REQUIRED: A Custom Facebook URL For Your Brand Name

Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to.  From my perspective, this is perhaps the most important news since Google released their profile pages a …