Personal Branding Interview: Robin Wauters
Today, I spoke to Robin Wauters, who is best known as a TechCrunch writer based in Europe. In this interview, Robin talks to us about his annual social media conference, other projects that he’s working on, how social media is different in various countries, and his thought on personal branding.
You organize an annual conference…Is Facebook Now The Top Personal Branding Tool?
Dan Schawbel did a great job of notifying everyone in advance of the major development of vanity URL’s over at Facebook. I hope most of you were able to get your name or something quite close — I was real pumped to be able to grab www.facebook.com/chadlevitt. There’s been a ton of chatter on Twitter …
The 5Ps of Marketing
Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.
You as the productViewing yourself as the product that you are marketing, might help you in wrapping your mind around the …
Why Everyone Wins When You Have a Strong Personal Brand
We spend a lot of time here on the Personal Branding Blog talking about the importance of a strong personal brand to the brand holder. You get known more widely, you get hired more quickly, you get paid more, etc. But what about the flip side? What about the benefits to the buyer, the customer, …
How to Value Your Following on Twitter
Here’s an alarming statistic: Twitter now drives 20% of the total traffic on my other blog, Twenty Set.
Surprised? I’m not. Twitter is starting to rival Google in terms of traffic. Which shows that Twitter is clearly an incredible marketing tool, even when you don’t have that many followers. (I only have slightly over 5,000.)…
Could Your Social Media “Expert” be a Fake?
If you haven’t already noticed, the concept of social media has become a mainstream topic that bloggers, media outlets and movie stars continually obsess over daily.
As the “Oprah Effect” has taken root in the marketplace after featuring Facebook and Twitter on her show…the “social media craze” has been established and validated.
The almighty status…Your Digital DNA
Facebook made available ‘personalized’ URL’s at midnight on Friday. I got mine facebook.com/beverlymacy. Did you get yours? Another personal branding opportunity!
Your Digital DNAAs more and more people realize the value and importance of personal branding, I thought it important to take a step back and remember that your online/digital presence is absolutely necessary …
Personal Branding Interview: Kelley Keehn
Today, I spoke to Kelley Keehn, who is a financial expert, speaker, media personality and author of She Inc. In this interview, Kelley talks to us about the psychology of money, why it’s harder for women to be successful, what money has to do with personal branding, mistakes Gen-Y’ers make with credit cards and more.…
Brand Yourself as an Expert to Survive the Future
Last week, I wrote a blog post called “6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert” and it quickly became the most popular post I’ve ever written on this blog (since October, 2006), with over 400 retweets and almost 60 comments. There were a few people who disagreed with my statements and …
Personal Branding Interview: Don Bulmer
Today, I spoke to Don Bulmer, who is the Vice President of Global Communications at SAP AG. In this interview, Don talks to us about the most important aspect of his personal brand, how social media is changing marketing, how social networks make it easier for companies to grow their audiences and much more.
What…