Personal Branding in Social Media Marketing Class at UCLA
As many of you know, I teach Social Media Marketing for the UCLA Extension. I launched the class in the fall of 2008, and we’re in the middle of the Spring 2009 semester. We have 72 people enrolled in the class. Since the Extension focuses on adult education, the class is a perfect representation of …
Personal Branding For Dummies
Many people aren’t able to construct a blog, website or even manage basics of online branding because they feel like they lack technical skills. In almost every presentation I give, at least one person asks me “what if you don’t know how to create a website or blog.” Today, I want to explore ways in …
Live in the Moment Because it’s Never too Late
I just had dinner with my good friend Theresa who works at one of the Big Four Accounting Firms. She doesn’t love her job, but she doesn’t absolutely hate it either because it pays the rent. Times are tough, and her firm is going to have a massive layoff next week, and she might be …
Personal Branding Interview: Alaina Love
Today, I spoke to Alaina Love, who is a consultant, speaker and author of The Purpose Linked Organization. In this interview, Alaina talks about what people want in an employer, why having a sense of purpose at work matters, how managers build top talent and much more.
From the applicant perspective, what do most people…The Lost Opportunity Costs of Not Creating Your Personal Brand
Everything in life has an opportunity cost associated with it. By choosing one thing you are as a result unable to chose another — choose to spend one hundred dollars and you give up the ability to save one hundred dollars — choose to go to the movies and you can’t go to the beach …
7 Funny Personal Branding Cartoons
Some personal branding cartoons for a good laugh.
#1 Marketing #2 First impressions #3 Egosurfing #4 Dressed for success? #5 Aloof #6 Googlebot #7 Having a planThis cartoon is by Dave Walker.
Bonus #8If you like these personal branding cartoons, you might also enjoy my 20 Best-ever Web Comics About the Job You …
Personal Branding Interview: Alan Webber
Today, I spoke with Alan Webber, who is the co-founder of Fast Company Magazine and the author of Rules of Thumb. In this interview, Alan tells us what inspired him to start Fast Company and write his new book, how he sees the media landscape changing, how to succeed in a time of economic struggles …
Smart Networking and the Art of the Ask
Knowing how to build your network is crucial, but knowing how to tap into your network for help is even more important. After all, if you can’t get the help you need for yourself or for others from the people you know, where will you get it?
Some people are reluctant to ask for help …
Personal Branding Interview: Ken Blanchard
Today, I spoke with Ken Blanchard, who is one of the most influential leadership experts in the world, an bestselling author multiple times over, a world famous speaker and author of the new book, Helping People Win At Work. In this interview, Ken discusses how employees can win at work, the training and development employees …
How to Deal With Your Hacked Twitter Account
I should be writing about my recent trip to Cancun, and my safe return without the swine flu. But instead, I’m writing about this stupid person who hacked my Twitter account and started following hundreds of spammers who started sending me hundreds of direct messages with hundreds of stupid links that I’m afraid to click. …