Have Your Holiday Cards Work for You
Thanksgiving dinner has finished, dishes are clean, dessert is on the table and the newspaper has just been opened. The men are in the family room watching TV and the women in the dining room clamoring over the sale papers strategizing the next morning’s shopping with maps, time charts, plans and lists as if they’re …
Love is in the Brand: An Essential Glossary
Imagine this scenario: You’re agitated because you can’t quite get your head around your personal brand. You don’t have a clue when it comes to all that jargon like brand loyalty or brand extensions. Know the feeling? So here is my Essential Brand Glossary of Terms. (Typical jargon, of course, but with a twist.)
In …
A Cup of Coffee to Increasing Conversions
Powered by MECLabs, MarketingSherpa is a research firm that tracks what works – and what doesn’t work – in all aspects of marketing. After conducting extensive tests and experiments, they publish the results free of charge for the marketing community at large.
Basically, they are today’s online marketing bible.
Image versus copyRecently, the highly …
Marathon Brand Who’s Run Marathons in All 50 States
Jim Miller is 58 years old and ran his first marathon in 2000 at the age of 48. He has run over 70 marathons since and is just one of some 560 people to have run a marathon in all 50 states. Now, he is seeking to be one of the very few people to …
Today is Yesterday’s Tomorrow
I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day. – Elwyn Brooks White
I can relate to this statement. It is always a challenge for me to balance enjoying life, acting in the here-and-now, with imagining …
Facebook “Bio” and Entrepreneurs
During once of Facebook’s recent re-designs, the “bio” section became front and center on the “info” section of a Facebook profile. This change appears to have replaced the “about me” section which was historically at the bottom of a Facebook profile.
Re-thinking the strategyFor the entrepreneur, this means they need to re-think their branding …
7 Types of Personal Brand-Boosting Blog Comments
Make a mark when leaving comments on other people’s blog posts or your own.
1. RespondAs a blogger, I know first-hand how frustrating it can be to have an audience that doesn’t respond when you ask them a specific question (and I don’t mean the usual ‘what do you think?’). Leverage this frustration by …
You Can’t Tickle Yourself
The greatest impact you can have on branding yourself as altruistic is when you do things when no one expects them. In other words, you maximize the amount of joy you share when others do not know it is coming. For example:
• You strip all the romance out of buying flowers for a spouse …
Questions To Ask Before You Start To Write A Book
Here are 7 questions to ask before you start to write your book. These questions will help you write and publish a book that builds your brand and establishes you as an expert in your field.
These questions will help you avoid the temptation to focus your attention on the writing, rather than paying attention …
Getting to Know You
“Getting to Know You” became a popular song first heard in the old film classic, The King and I. The song continues:
“…getting to know all about you. Getting to like you, and hoping you like me…”
The lyrics are very applicable in today’s environment of dating, entrepreneurship/sales and interviewing. A successful outcome for any …