Personal Branding Interview: Jennifer Aaker and Andy Smith
Today, I spoke to Jennifer Aaker and Andy Smith,who are the co-authors of The Dragonfly Effect. Jennifer is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business, and Andy Smith is the Principal of Vonavona Ventures. In this interview, Jennifer and Andy talk about what the Dragonfly Effect is, how Nike …
Houston … We Have A Problem
“Houston … We have a problem.”
These famous or infamous words were said over three decades ago and close to a million miles away. On April 13th, 1970, James Lovell, commander of Apollo 13, uttered these words following an explosion in the ship’s oxygen tanks. His journey to the surface of the moon was over. …
Brand-building in 18 Minutes – Lessons from TED.com
If you’re interested in writing and marketing a book to build your personal brand, you should spend a little time each week at www.TED.com. There are over 700 free videos you can watch, analyze, and learn from.
The lessons you can learn at TED.com can help you become a better writer and presenter, essential skills …
Are You Collecting the Honey?
Have you ever watched bees gathering honey?
Putting the work forthIn order to see sweet signs of success in your near future, honestly ask yourself if you are putting the work in to collect the honey? The idea came to me today as I admired the colony of bees undisturbed doing their magic on …
6 Ways to Stay Current in Your Field and Advance
Everyone wants to be able to advance their career, but oftentimes it’s difficult to dedicate large chunks of your time to learning new things or checking out new tools in your field.
Practices to doThere are definitely a lot of different ways to keep up, but below are six that everyone should aim to …
Personal Brands: Here’s Why You Exist
What does it take for a personal brand – or any brand – to exist in the hearts and minds of your audience or target market?
Attention
Emotion
Memory
That’s it. That’s the big secret. That’s personal branding in three words.
Let’s tackle the first part of the personal brand equation: attention. You can’t be …
Jack of All Trades, Master of Two: Branding that Sticks
It happens all of the time. When I ask someone, “What brings you to mind when people are facing challenges at work and they need some help?” guess what happens.
Nothing. Dead air.
“Well, I’m good at solving problems” will then trickle out. Next, “I like to develop strategies to address companies’ needs, then to …
7 Personal Branding Predictions for 2011
Every year, since 2007, I’ve made some personal branding predictions for the following year. In 2007, I predicted that we would see a surge in freelancers, which was accurate because 30% of all Americans are free agents now. I also mentioned that our education systems would start teaching classes around the new tools and web …
What’s Your Personal Brand’s Irresistibility Factor?
Let’s face it, all irresistible brands are hugely attractive and always get top marks across the board, right? More than ever, it makes sense – particularly for students right now – to get to work on enhancing their irresistibility factor in order to show up and stand out in this over-crowded and over-saturated environment. Of …
The Life Changing Question
Fact: If you don’t have goals and aspirations for yourself, you will be destined to live everyday of your life helping others achieve their goals and aspirations at the expense of your own. Said differently, if you do not have passionate and exciting goals for you and your family, you will live your entire life …