Articulating Your Brand
My life has a superb cast but I can’t figure out the plot. ~Ashleigh Brilliant
What separates you from everyone else? Creating and articulating a personal brand requires a solid understanding of who you are and what is important for your version of career success.
We can get trapped sometimes into defining career success in …
Twitter Personal Branding Q + A #9
Answers to some of the latest questions people are asking on Twitter about personal branding.
Rochelle, @_Rochelle, twittered: Question: does ur personality / personal brand remain constant when blogging on a community vs own blog?
Jacob Share, @jacobshare: If you feel the need to manage multiple personal brands, it’s easier and better to focus all …
The Porcupine Fable
They say that variety is the spice of life, and yet deep down inside we long to connect with people just like us. We want to find that person (or group of people) whose temperaments, talents, and convictions dovetail with ours and who have personal brands that perfectly complement ours.
We want to find the …
Social Media Engagement from Honesty to Trust
In his book, Emotional Branding, Marc Gobe talks about taking a brand from honesty to trust. Even though a bit dated, his book is a must read for anyone in the marketing and branding sectors. This is especially true for the individual trying to enhance their personal brands. In the book he has a section …
Make Your Personal Brand Stand Out From The Competition
Here are a 3 simple ways you can make your personal brand stand out from your competition:
Be helpful. Be brief. Be consistent.Helpful, brief, and consistent will serve you well, whether you’re writing an article, a book, an e-mail, preparing a podcast, or delivering a speech.
Helpful (because it’s not about you)Success is …
Capitalize on Who You Are!
We all hear talk of going into endeavors that follow your passion and talent whether interviewing to become an employee or building a business, and from this to build your brand. This morning, mine came to light causing me to laugh!
Upon the publication of my second book, HIRED! How to Use Sale Techniques to …
How to Monitor Your Reputation and Boost Your Brand Online
alerts”>Alerts can be very valuable to monitoring your online presence, addressing consumer concerns and keeping up with your niche or industry. All you need to do is choose a keyword or phrase to set up an alert for. You can choose the option to receive alerts instantly or daily.
Start off with setting …
Personal Brands: You Texted Who?
My very good friend and client, who is a major lawyer in a mega law firm, celebrated her birthday last weekend – really celebrated it. With a dozen equally hot, smart and funny women in a limo, cruising from club to club, she rang in her personal new year getting smashed. She was ripe for …
Once Upon a Time, a Brand Outlaw
There’s a new reality out there. It’s called Business Unusual. More people have higher expectations, are more impatient and uncertain of which path to follow because all the rules have changed. The internet has changed the speed of business like nothing else, and according to best-selling author David Meerman Scott in his latest, must-read book, …
A Cup of Coffee to Having an Enemy
Everyone wants to be liked.
The more friends, the better, right? Never want anyone to say something bad about you or voice displeasure at what you do or how you do it.
Well, it’s time to let that feeling go – and you can do it today before you finish your cup of coffee.
Your…