Secret Weapon of the Job Transition Campaign
The reference portfolio is a powerful tool that deviates from traditional ways of thinking about landing a new job. But the truth is, the reference portfolio may be the most powerful tool you’ll have in your job transition arsenal. Take a moment and grab a few books from your library and look …
Living Your Brand
Caroline may get called to work in the middle of Thanksgiving dinner. Mike works weekends, so he can hit the ski slopes on a weekday. Sean works flexible hours and goes to kindergarten with his daughter when the class has an interesting activity or outing. Jane may be away from home for weeks at a …
What To Do When Google Shows Negative Results About You
Whenever Google – or any search engine – is finding some unpleasant information about you, there are 2 options:
Remove it at the source Bury it with newer, positive information Remove it at the sourceIf the troublesome search result is something you created yourself, like a blog post or Facebook page, you could remove …
My Foreward for 30-Minute Social Media Marketing
Below is the foreward that I wrote for Susan Gunelius’s new book, 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business (McGraw-Hill). She has also released a free bonus chapter that can’t be found in her book.
ForewardRight now, your competitors are using social media tools to advance their personal …
Use The F-Word
It is a fact of life: sooner or later someone will wrong you. They may say something unkind. They may personally injure you or a loved one. Or they may damage your property. Whatever the case, eventually someone will wrong you.
While it is a given that eventually someone will wrong you, what is not …
3 Important Rules to Remember When Tweeting
We need you to be safe and courteous when using Twitter to build our personal brands… period. Twitter can be an extremely powerful tool if used correctly and it is important for all of us to remember the rules. There are three important rules when jumping into the world of tweeting.
1. Don’t Drive and …
How to Make Your Personal Branding Messages Resonate
The best way to ensure your personal branding message gets through to your clients, co-workers, and prospects is to fully engage them, so that your ideas resonate – or are in perfect sync – with them.
Resonate is also the title of a new book from Nancy Duarte, Resonate: Present Visual Stories that Transform Audiences.…
Is Fear Surrounding Money Preventing You From Succeeding?
“Price too high / too low / fair?”
The same people suffer from the fear of asking for more money or saying no to a project that is monetarily unfair. This is true too for many job seekers at the end of the interviewing process who are fearful of asking more money than what is …
5 Important Lessons for a Creating a Successful Brand
While ‘branding’ used to only be associated with organizations, many of the important lessons that companies learned along the way can also apply to your personal brand. Here are five lessons that I think are important to consider:
Position yourself strategicallyJust like an organization or company needs to be aware of their competition in …
Personal Brands: Did You Trick or Treat?
Inhibitions are gone when the costume is on.
Last Sunday night, you may have taken on a new identity in search of a pillowcase filled with candy. Or, perhaps like 52 million adults, you dressed up in search of a romantic partner in a bar filled with Lady Gagas and Jersey Shore’s Snooki. Those were …