Jack of All Trades, Master of Two: Branding that Sticks
It happens all of the time. When I ask someone, “What brings you to mind when people are facing challenges at work and they need some help?” guess what happens.
Nothing. Dead air.
“Well, I’m good at solving problems” will then trickle out. Next, “I like to develop strategies to address companies’ needs, then to …
7 Personal Branding Predictions for 2011
Every year, since 2007, I’ve made some personal branding predictions for the following year. In 2007, I predicted that we would see a surge in freelancers, which was accurate because 30% of all Americans are free agents now. I also mentioned that our education systems would start teaching classes around the new tools and web …
What’s Your Personal Brand’s Irresistibility Factor?
Let’s face it, all irresistible brands are hugely attractive and always get top marks across the board, right? More than ever, it makes sense – particularly for students right now – to get to work on enhancing their irresistibility factor in order to show up and stand out in this over-crowded and over-saturated environment. Of …
The Life Changing Question
Fact: If you don’t have goals and aspirations for yourself, you will be destined to live everyday of your life helping others achieve their goals and aspirations at the expense of your own. Said differently, if you do not have passionate and exciting goals for you and your family, you will live your entire life …
Articulating Your Brand
My life has a superb cast but I can’t figure out the plot. ~Ashleigh Brilliant
What separates you from everyone else? Creating and articulating a personal brand requires a solid understanding of who you are and what is important for your version of career success.
We can get trapped sometimes into defining career success in …
Twitter Personal Branding Q + A #9
Answers to some of the latest questions people are asking on Twitter about personal branding.
Rochelle, @_Rochelle, twittered: Question: does ur personality / personal brand remain constant when blogging on a community vs own blog?
Jacob Share, @jacobshare: If you feel the need to manage multiple personal brands, it’s easier and better to focus all …
The Porcupine Fable
They say that variety is the spice of life, and yet deep down inside we long to connect with people just like us. We want to find that person (or group of people) whose temperaments, talents, and convictions dovetail with ours and who have personal brands that perfectly complement ours.
We want to find the …
Social Media Engagement from Honesty to Trust
In his book, Emotional Branding, Marc Gobe talks about taking a brand from honesty to trust. Even though a bit dated, his book is a must read for anyone in the marketing and branding sectors. This is especially true for the individual trying to enhance their personal brands. In the book he has a section …
Make Your Personal Brand Stand Out From The Competition
Here are a 3 simple ways you can make your personal brand stand out from your competition:
Be helpful. Be brief. Be consistent.Helpful, brief, and consistent will serve you well, whether you’re writing an article, a book, an e-mail, preparing a podcast, or delivering a speech.
Helpful (because it’s not about you)Success is …
Capitalize on Who You Are!
We all hear talk of going into endeavors that follow your passion and talent whether interviewing to become an employee or building a business, and from this to build your brand. This morning, mine came to light causing me to laugh!
Upon the publication of my second book, HIRED! How to Use Sale Techniques to …