How to Make Your Personal Branding Messages Resonate
The best way to ensure your personal branding message gets through to your clients, co-workers, and prospects is to fully engage them, so that your ideas resonate – or are in perfect sync – with them.
Resonate is also the title of a new book from Nancy Duarte, Resonate: Present Visual Stories that Transform Audiences.…
Is Fear Surrounding Money Preventing You From Succeeding?
“Price too high / too low / fair?”
The same people suffer from the fear of asking for more money or saying no to a project that is monetarily unfair. This is true too for many job seekers at the end of the interviewing process who are fearful of asking more money than what is …
5 Important Lessons for a Creating a Successful Brand
While ‘branding’ used to only be associated with organizations, many of the important lessons that companies learned along the way can also apply to your personal brand. Here are five lessons that I think are important to consider:
Position yourself strategicallyJust like an organization or company needs to be aware of their competition in …
Personal Brands: Did You Trick or Treat?
Inhibitions are gone when the costume is on.
Last Sunday night, you may have taken on a new identity in search of a pillowcase filled with candy. Or, perhaps like 52 million adults, you dressed up in search of a romantic partner in a bar filled with Lady Gagas and Jersey Shore’s Snooki. Those were …
Your Online Activity and Personal Brand are Your (Digital) Assets
If you’re reading the Personal Branding Blog, you’re probably like me and spend 8+ hours online each day between work and play. Take a second and think, how many online services did you use today and what did you use them to do? Yesterday, I used 19 online services to create and share information, connect …
Real-Time Personal Branding
The pace of communication is speeding up every single day, with billions of pieces of content being produced, more people connecting through social networks, and consumers wanting to interact with brands online. There’s no doubt that you have to be on social networks now, if you want to be found, hired, and grow your business. …
Take Your Personal Development Online
I’ve been reading the Personal Branding blog since it began. I only wish it had been around when I graduated from college and started my first job at a New York-based PR agency in 1998.
I thought I would climb the ladder quickly and be promoted in a year, no sweat. Unfortunately, things didn’t work …
Authenticity During Your Job Search Pays Off
au•then•tic•i•ty (aw-then-tis-i-tee) –noun: the quality of being authentic; genuineness.
au•the•ntic (aw-then-tic) –adjective: accurate in representation of the facts; trustworthy; reliable
Being authentic comes in many shapes and forms and when applied to the job search. Candidates need to be careful about how authentic they are during the job search, or do they?
Get authentic and…Your Brand Got Cracks? (Three Ways to Tell)
It’s not every day we take a comprehensive, unbiased and systematic look at our brand, let alone evaluate or assess its general overall health. But it’s a smart idea to pay close attention to any cracks that might be showing up in your brand, particularly online. Because the sooner you spot the cracks, the easier …
A Cup of Coffee to the Stars
I had the good luck (or was it fate?) of touching base with Debra Silverman, well known among celebrities and corporate gurus for her unique psychological-spiritual model for self help.
With clinical psychology degrees and advanced mental health credentials from Antioch, Harvard and York Universities, Debra has blended psychology, metaphysical disciplines, and astrology to become …