Personal Brands: Anti-Social Media
Apparently, it is impossible to police every member of your company when it comes to stopping rude, disgusting, or ridiculous behavior. I think it’s fair to say that no matter what policies your management establishes, there are some people who remain too depraved or too stupid, or simply have too much time on their hands.…
All Good Brands Prefer Setting a Higher Standard
As an interpreter of clues in the world of branding, I often feel like a forensic anthropologist. There’s this uncanny habit I have of scanning the new brand landscape and spotting the bright sparks that are showing up, staking out their territory and making a difference. It’s easy to spot the bright power sparks. Here’s …
A Cup of Coffee to a Tombstone Piledriver
Do you know what that is – a Tombstone Piledriver?
So, what is it?It’s the “finishing” move of superstar wrestler, The Undertaker, whereby he flips his opponent upside down and slams the poor guy’s head into the ground.
You might cringe at the thought of sitting through one of these shows, or maybe you …
The New Era of Protean Careers
Get used to the term for it’s here to stay. Better yet, we all better get used to the concept of Protean Careers. Indeed, the American workplace has changed forever; and this is presenting significant problems for many who have come to depend upon the “Industrial Age” workplace. …
Top 9 Transferable Skills
In an uncertain job market, skills are your best security. No matter how bleak the economy, work still needs to get done and there is always someone looking for a person who can do the work well. Start thinking about what you do well by assessing your transferable skills.
Have the ability to describe your…Let A Personal Branding Accessory Boost Your Brand
A personal branding accessory can make you more memorable, without being the only memorable thing about you.
Back storyI recently attended WordCamp Jerusalem, the local edition of an event about bloggers and WordPress. A nice surprise that was announced a few days before the event was that Matt Mullenweg, the founder of WordPress, would …
The Wonderful Thing About “Thank You”
Almost universally, the first words our parents endeavor to teach us to say are “mama” or “dada.” Although some of us perhaps were quicker than others, sooner or later we made our parents proud by uttering these words. Shortly thereafter our parents attempted to grow our young and impressionable vocabularies, while making us polite human …
New Facebook Groups and Your Personal Brand
The social world has become much more social lately with the release of The Social Network or affectionately dubbed, “The Facebook Movie.” Now more than ever, people are flocking to the Internet to connect with their friends, check out potential dating prospects, find out what time that party is tonight, and send messages to loved …
Are You Building Your Brand With Integrity?
Today was quite a day for hearing of and experiencing a variety of tactics that had me shaking my head in wonderment. I was wondering how these well known folks remain in business:
1. Took the money and ran without delivering services
2. Motivated less stellar performing clients with dead flowers
3. Hid monetary fees …
Is Your Personal Brand Affecting the Organization’s Brand?
Before, when only organizations had ‘brands,’ the organization didn’t need to worry about an employee’s ‘brand’ overshadowing theirs. But now that personal branding is so prevalent, the question has been asked: Is a personal brand helpful or detrimental to an organization?
Let’s take a look at both sides of the argument:
Personal branding can help…