Brand Yourself AsCommunication & NetworkingPositioningRelationship NetworkingReputation Management

Cooking Up A New Brand

Sometimes there’s just nothing better than a handmade dessert or soup cooked from scratch. For me, this happens when I made a reservation by hand, of course, with my blackberry. Thank goodness for the Open Table mobile app; it’s a lifesaver.

While cooking up soups and baking desserts from dough may escape my list of …

Brand Yourself AsRelationship NetworkingReputation Management

Are You Minding Your Brand’s Behavior?

Recent breakthroughs in brain science are giving us unprecedented information about how our brains are wired, and how they long to connect. We’re not the rational human beings we thought we were. What’s more, we’re discovering that emotions make the brain pay attention. Emotions affect people’s motivation.

The good news? Getting our heads around brain …

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Personal Branding Interview: Farnoosh Torabi

Today, I spoke to Farnoosh Torabi, who is a personal finance journalist, author and TV personality. The New York Times calls her advice “perfectly practical.” She is the author of the new book, Psych Yourself Rich: Get The Mindset & Discipline You Need to Build Your Financial Life. In this interview, Farnoosh talks about the …