Personal Branding Interview: John Warrillow
Today, I spoke to John Warrillow, who is the author of Built to Sell: Turn Your Business into One You Can Sell. In this interview, John talks about how to build a company that can be sold. His advice just might change how you’re currently building your business.
How can you tell if your business…What’s In A Name? The Big “O”
When someone says The Big “O” it can have many different meanings depending on where in the country you live, what you spend your days doing and where your mind is at the moment. Hey, keep it clean folks, this is a personal branding blog not a, well, you know. (wink, wink)
For those of …
Attention Entrepreneurs: A Maverick Mindset is Brand Candy
We all know what an oxygen-starved brand looks like, right? You can spot one a mile away. The lights are out, so to speak. Well, if you have a hunch your personal brand might need even a bit of resuscitation today, adopt a maverick mindset. After all, in this economy, brands thrive on a sweet …
A Cup of Coffee to Branding within Your Brand
If you have a sales team – even a small one, you’ll want to pay attention to their brands within your brand.
Your customers are no longer buying from your company – they’re buying from your sales executives. Today, your sales reps’ relationships and reputations are the lifeblood of your bottom line.
But just having …
Personal Branding Interview #2: John Gerzema
Today, I spoke to John Gerzema, who is the Chief Insights Officer for Young & Rubicam Group. He is the author of The Brand Bubble, and his latest book is called Spend Shift. I’ve spoken to John before when his previous book came out back in early 2009. In this interview, John talks about consumer …
When Seeking a Job: Love the Product You’re Selling
No, you don’t have to walk on fire to land a job in today’s economy. And you will be relieved to know that to secure a good paying job, you don’t have to travel to Sedona and rub crystals under a clear sky when three or more planets are in retrograde and receding through the …
Branding Your Interests
Flash back to high school where a well-intentioned guidance counselor, teacher, or parent asks, “What are you going to do?” It’s a difficult question and you may have answered, as many people do, “I don’t know.” Their next question is, “Well, what are you interested in?” They want to direct you into a work or …
Difference Between Branded Profile and Personal Profile
On my last blog post, branding rules for every entrepreneur, a debate broke out over rule #1:
1. Keep your personal life off of any social media profiles that were designed to brand you as an entrepreneur.
I wanted to clarify my viewpoint a bit more on this topic: I don’t want anyone to think …
Personal Branding Interview #2: Kimberly Palmer
Today, I spoke to Kimberly Palmer, who is the author of Generation Earn, and is a Senior Editor for US News & World Report. I’ve spoken to Kimberly before back in late 2008, so I figured I’d catch up with her again. In this interview, she talks about how your financial life impacts your career, …
An Earful, A Thank You, Or Ice Cream
There once was a mom. She worked hard all day at her job and then in the evening she worked even harder to maintain a household for her busy traveling-salesman husband and three young boys.
Service above selfOne especially busy Thursday evening, she came home to an especially hectic situation. The house was a …