Are You Vomiting Through Social Media?
When writing your blog, participating in social media, or just communicating (period), it is important to remember that your readers and participants are consuming your data. There is plenty of regurgitation happening on the Internet… an idea is started on one end of the world and re-written hundreds of times (even thousands of times). Where …
Make Your Book Title and Brand Easy to Remember
Sometimes the most important lessons in personal branding are the simplest ones, like using alliteration, or repeated “hard” sounds, to make the title of your brand-building book stand out and be easy to remember. It’s something I think of every time I hear local classical music FM radio station promote their Mozart Block at 9:00.…
Your Career Aspirations Fantasy or Desire?
This time around upon listening to the words sung by Susan Boyle, “I had a dream worth living,” they resonated with me in terms of career planning.
So many times we do have dreams, but all that comes of them are excuses. Why is that? Some say it’s due to lack of time, negative teammates …
Defining Your Assets and Competitive Edge for Your Brand
I’ve written before on how to discover your personal brand, but in this post I’ll take it a step further by discussing defining your assets and competitive edge – particularly during a job search.
Another way to think about assets and competitive edge is your unique selling point(s). What makes you better than your competition? …
Announcing the 2nd Edition of Me 2.0: 4 Steps to Building Your Future!
Today, I’m excited to announce the second edition of Me 2.0: 4 Steps to Building Your Future. Since I always tell people that they need to stay relevant in their industry, I figured I would update and improve my current book so it remains current and continues to support your career and business. Although many …
Personal Brands: Stop, Stop, Stop
Facebook’s advertising model is astounding – not only because major brands actually buy those ugly little ads that stick on the right hand side of your wall. It is hard to believe the power of that little block photo and 160 characters.
What’s really astounding is how FB has engineered the trajectory and value of …
Cup of Coffee to Rocking the World
Certified LinkedIn rock star, Mike O’Neil is at it again. His second book, Rock the World with Social Media is about to be released and, like his first book, Rock the World with Your Online Presence, this one is co-written with diva, Lori Ruff. When these two get together, it’s like watching Pete Townsend smash …
Why Does Everyone Have To Be “Right”
Is it true that schools now contract police during Debate Classes because each party to the debate is so intense; so confident that they are correct, that if they don’t win the debate or get the other side to accept their views, violence will break out? Has the United States crossed the line where each …
What Stops You from Being Yourself?
An insightful elementary teacher noticed our daughter had matching socks and called us into the school for a parent-teacher meeting. He told us she was changing, not participating in class, and developing an attitude. He knew our daughter as a creative, non-conforming spirit who dressed unconventionally, never wore matching socks, and participated enthusiastically in learning.…
Twitter Personal Branding Q + A #8
Answers to some of the latest questions people are asking on Twitter about personal branding.
Chris Gillis, @thechrisgillis, twittered: Do you recommend that a personal account be used to communicate on behalf of a brand on a FB page? Or just the official page?
Jacob Share, @jacobshare: The best scenario, both for a company and …