What’s the Best Type of Brand-Building Book to Write?
After committing to write a book to build your brand, and after you’ve chosen the topic, the next step is to choose the best type of nonfiction book – or approach – to your topic.
There are numerous ways you can organize and communicate the information you want to share to help your readers and …
Personal Branding and Intrapreneurship: A Match Made in Heaven?
Have you ever thought of being an intrapreneur? And no, I don’t mean entrepreneur – but they’re close.
While an entrepreneur ventures out on their own to pursue an idea, an intrapreneur does this within the organization where they already work. It could be creating a new product, coming up with an innovative idea, or …
Personal Branding Interview: David Siteman Garland
Today, I spoke to David Siteman Garland, who is the Founder of The Rise To The Top, and the author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. In this interview, David talks about how to grow your brand without spending a lot of money, how to compete with mega …
No Kidding: There’s Danger in Anger
If you have been following this Tuesday column over the last two weeks, you know we are considering the trinity of personal branding:
Attention
Emotion
Memory
Get Attention: Raise your hand, say something insightful and move the gaze of the audience to you. I do this everyday on the LinkedIn discussion groups that I tend …
Personal Branding Interview: Scott Gerber
Today, I spoke to Scott Gerber, who is a serial entrepreneur, angel investor, media personality, public speaker and the most-syndicated young entrepreneurship columnist in the world. He is the founder and CEO of Gerber Enterprises, and the author of the book, Never Get a “Real” Job. In this interview, Scott explains why people can learn …
Teases, Code Words, and Dances for Holiday Branding
“Can I just relax now?” you’re asking. “I’ve been working hard all year building my career, my brand, and my job. I’m going home for the holidays and I need a break.” Okay. You can have one for a little while, but your Holiday Branding Elf (me) asks that you don’t waste golden opportunities in …
Have Your Holiday Cards Work for You
Thanksgiving dinner has finished, dishes are clean, dessert is on the table and the newspaper has just been opened. The men are in the family room watching TV and the women in the dining room clamoring over the sale papers strategizing the next morning’s shopping with maps, time charts, plans and lists as if they’re …
Love is in the Brand: An Essential Glossary
Imagine this scenario: You’re agitated because you can’t quite get your head around your personal brand. You don’t have a clue when it comes to all that jargon like brand loyalty or brand extensions. Know the feeling? So here is my Essential Brand Glossary of Terms. (Typical jargon, of course, but with a twist.)
In …
A Cup of Coffee to Increasing Conversions
Powered by MECLabs, MarketingSherpa is a research firm that tracks what works – and what doesn’t work – in all aspects of marketing. After conducting extensive tests and experiments, they publish the results free of charge for the marketing community at large.
Basically, they are today’s online marketing bible.
Image versus copyRecently, the highly …
Marathon Brand Who’s Run Marathons in All 50 States
Jim Miller is 58 years old and ran his first marathon in 2000 at the age of 48. He has run over 70 marathons since and is just one of some 560 people to have run a marathon in all 50 states. Now, he is seeking to be one of the very few people to …