5 Tweeple Who Have Great Personal Brands
Everyone has a personal brand. With today’s social networking tools, such as Twitter, conveying your brand and getting in touch with your audience is easier than ever before. Having a good personal brand is not all about how many followers you have, but more about the content you share and relationships you build.
Powering up…Narcissism: The New Normal
ToneCheck.com provides an email plug-in that flags sentences with words or phrases that may convey unintended emotion or tone, then helps you re-write them. I was kidding about that when weeks ago I introduced you to SocialMediaSobrietyTest.com. It’s an opt-in service that requires users of Facebook, MySpace, Twitter, Flickr, YouTube or Tumblr, to go through …
When Bad Brands Happen to Good People
It started when I saw the recent banner headlines about the government’s crackdown on hedge funds for insider trading. “Oh, my. Here are a bunch of innocent people that work inside of the company who will be branded as unethical even though any potential problems probably stem from just a few bad apples.”
Bonuses and…Personal Branding Interview: Dr. Woody
Today, I spoke to Mike “Dr. Woody” Woodward, who is the author of The YOU Plan: A 5-Step Guide to Taking Charge of Your Career in the New Economy, a coach and consultant. In this interview, Dr. Woody talks about career development in a bad economy, how to create your own opportunities, why passion can …
Non-Verbal Branding for Today’s Savvy Job Seeker
Did you know that 55% of communication is non-verbal? Think about the last time you were at a party and someone was talking with their hands or a political debate that was scrutinized after for every facial expression the candidates made. Humans love to ‘speak’ even when we don’t say a word.
Observing your body’s…How to Create an Intuitively Desirable Brand
There’s a reason I’m on the radio every week talking about brands. It’s because I’m interested in looking at what makes brands tick, what gives a brand that irresistible spark that attracts business like crazy, and why one brand nails it while others fail.
Finding the cluesOne of the most exhilarating aspects of working …
A Cup of Coffee to “Better”
Today’s buyers are smarter.
They’re savvy and sophisticated and – without even thinking – they ignore the noise coming from a sea of mediocre content. Their ears perk up only when they’re presented with a message worthy enough of their attention.
And right now, there’s a lot of noise and very little that’s worthy of …
A “Worthy” Brand
Most likely, the reason you are not achieving all the success you want and deserve is because you don’t “feel worthy” of that success. Now before you dismiss this statement as new-age, psychological nonsense, please stick with me for a moment.
We’re not worthyPersonal branding is the process of creating your unique name and …
Can You Relate to Anyone?
I remember an HR professional telling me years ago that they tended to hire for hard technical skills and ended up firing for a lack of soft skills. He wanted to figure out ways to close this gap. This manager was ahead of his time. Back then he saw the need that Dan Schawbel refers …
How To Best Build a Multi-faceted Personal Brand?
How should you build your personal brand when your expertise spans different, unrelated professions?
I recently attended a local business networking meeting where this topic came up.
Do, Did and NeededThe format was very simple. In the first half of the meeting, everyone in the room had two minutes to explain who they were, …