Non-Verbal Branding for Today’s Savvy Job Seeker
Did you know that 55% of communication is non-verbal? Think about the last time you were at a party and someone was talking with their hands or a political debate that was scrutinized after for every facial expression the candidates made. Humans love to ‘speak’ even when we don’t say a word.
Observing your body’s…How to Create an Intuitively Desirable Brand
There’s a reason I’m on the radio every week talking about brands. It’s because I’m interested in looking at what makes brands tick, what gives a brand that irresistible spark that attracts business like crazy, and why one brand nails it while others fail.
Finding the cluesOne of the most exhilarating aspects of working …
A Cup of Coffee to “Better”
Today’s buyers are smarter.
They’re savvy and sophisticated and – without even thinking – they ignore the noise coming from a sea of mediocre content. Their ears perk up only when they’re presented with a message worthy enough of their attention.
And right now, there’s a lot of noise and very little that’s worthy of …
A “Worthy” Brand
Most likely, the reason you are not achieving all the success you want and deserve is because you don’t “feel worthy” of that success. Now before you dismiss this statement as new-age, psychological nonsense, please stick with me for a moment.
We’re not worthyPersonal branding is the process of creating your unique name and …
Can You Relate to Anyone?
I remember an HR professional telling me years ago that they tended to hire for hard technical skills and ended up firing for a lack of soft skills. He wanted to figure out ways to close this gap. This manager was ahead of his time. Back then he saw the need that Dan Schawbel refers …
How To Best Build a Multi-faceted Personal Brand?
How should you build your personal brand when your expertise spans different, unrelated professions?
I recently attended a local business networking meeting where this topic came up.
Do, Did and NeededThe format was very simple. In the first half of the meeting, everyone in the room had two minutes to explain who they were, …
Set An Example Of Action
Networking is a verb. By definition, it is an action word. Thus, you cannot network by sitting back and letting the world operate around you. You need to get out there and actively involve yourself.
At work, if there are extracurricular projects to tackle or committees on which to serve, be at the forefront of …
Writing, Amazon.com, & Personal Branding Success in 2011
During 2011, it will become harder and harder to separate writing, Amazon.com, and personal branding success.
Many authors underestimate the number of marketing opportunities that Amazon.com offers those who are interested in building their personal brand.
Certainly, there are numerous other online and offline book retailers; chances are, your home is within a few miles …
Scheduling and Rescheduling: Pointers to Build Relationships
Hectic is the only way to describe everyone’s schedule today. Those still working are doing the job of at least 3-4 people, which affects interview and sales appointments. Entrepreneurs are trying to stay above water. So many have over-extended themselves. Consequently, rescheduling has become a necessity more than ever.
However, some people choose to ignore …