2011 Job Market to Become Even More Competitive
If you thought last year’s job market was tough—and it certainly was!—then brace yourself for the 2011 job market because it could shape up to be a whole lot tougher! To effectively and successfully compete in the 2011 job market you’re really going to have to “up your game”!
Applicant-to-job ratioYou’re probably familiar with …
The NEW Golden Rule
If you ask most anyone in serious networking circles what the Golden Rule of Networking is, they we reflectively respond, “Give First, Get Second.” While there is lots of truth in that answer, it is not the complete answer. It can’t be, as there is much more to successful networking than just giving.
Networking is …
Writing a Book to Build Your Brand
The biggest challenges new authors face when writing a brand-building book is the need to organize their ideas, followed by the need to track their progress and maintain their enthusiasm.
Here’s a simple, affordable set of low-tech organizing tools that will pay big dividends as you write your first brand-building book…tools that you continue to …
Handling Adversity Well Creates Brand Recognition
We’ve all had those days: computer smokes, website is hacked, incorrect dates are printed on a flyer and arrives too late to reprint, or your words are completely taken out of context and misunderstood by someone close to you.
How you handle these trying times says a lot about you and your character. Your portrayal …
How to Develop a Webshow to Showcase Your Personal Brand
A webshow is a fabulous way to share your expertise while boosting your brand online. It’s an interactive way to reach your audience and help them get to know you in a way that written words on a blog simply cannot.
Here are a few steps to take to start your own showStep one: …
Strengthen Your Brand With a Personalized Facebook Page
Why does Justin Bieber have a Facebook Page? Or Katy Perry, Adam Sandler, and Barack Obama, for that matter? They (or, more likely, their marketing agents) have realized that Facebook Pages are a powerful way to strengthen and expand a personal brand. These people all have Facebook Pages ranked in the top 50, with fans …
Be Unpopular
On Sunday night, I had dinner at RockSugar in Century City (the Jetson-style skyscraper park in Los Angeles). It’s typically impossible to get into, unless you are willing to wait a few hours. Along with my “I’m hungry now!” family, I waltzed into this one-of-a-kind Pan Asian palace, which is lined with golden statutes of …
Become More of a Change-Maker for Yourself
“Don’t wait until you are out of work or laid off to change. If we have learned one huge lesson from the current employment scenario, its pay attention to and keep changing with change.”
In the summer of 2005, I realized that my 23 year career in broadcast radio was about to change dramatically. I …
Career Accomplishments Make A Powerful Brand Statement
“I’m having difficulty delivering my personal brand statement because I feel like I’m bragging and that’s hard for me,” said Marc during our video interview coaching session. Marc is an accomplished senior executive being pursued by Fortune 100 and global growth-focused companies alike. The experience of feeling like a personal brand statement is bragging is …
How to Cultivate your Creative Juices
The tagline for TED, Ideas Worth Spreading, is a brilliant one. Simple and inspiring. So that’s what I’m doing here. I can’t resist spreading the word about creativity expert Sir Ken Robinson whose TED talk is about the learning process, and the need for an educational revolution. His focus? How to create conditions where kids’ …