Want to Play Brand Detective?
When’s the last time you had a hunch something wasn’t quite right with your brand (or any other brand, for that matter?) Consumers now – and your audience – crave genuine brands so let’s go look at a couple of clues that are getting brands into trouble.
Start with wearing the hat of Brand Detective. …
A Cup of Coffee to Timing for Success
It’s true–timing is everything.
Especially when it comes to potential customers who have expressed an interest by visiting your website, filling out a form, or leaving a phone message.
Small businesses often make the mistake of putting these potential leads in a “to be contacted” file for follow-up within a few days. This, however, significantly …
Are You a Victim of Yourself
Are you getting in your own way? Are you sabotaging your own success? Are you knocking on your own door of achievement but refusing to open the door to let yourself in?
Meet Eric, Karen, Bill, and Deanna“I’m not one of those people.” Eric tells me. “I’m way beyond that. I’ve got my own …
What is Your Preference, Judging or Perceiving?
Are you someone who prefers to structure your activities or do you prefer to go with the flow? Identifying your personality preference for judging or perceiving helps you figure out your characteristic approach to work. Determine if your brand is more about making decisions and achieving results or being flexible and adaptable.
Personality type theory …
2011 Job Market to Become Even More Competitive
If you thought last year’s job market was tough—and it certainly was!—then brace yourself for the 2011 job market because it could shape up to be a whole lot tougher! To effectively and successfully compete in the 2011 job market you’re really going to have to “up your game”!
Applicant-to-job ratioYou’re probably familiar with …
The NEW Golden Rule
If you ask most anyone in serious networking circles what the Golden Rule of Networking is, they we reflectively respond, “Give First, Get Second.” While there is lots of truth in that answer, it is not the complete answer. It can’t be, as there is much more to successful networking than just giving.
Networking is …
Writing a Book to Build Your Brand
The biggest challenges new authors face when writing a brand-building book is the need to organize their ideas, followed by the need to track their progress and maintain their enthusiasm.
Here’s a simple, affordable set of low-tech organizing tools that will pay big dividends as you write your first brand-building book…tools that you continue to …
Handling Adversity Well Creates Brand Recognition
We’ve all had those days: computer smokes, website is hacked, incorrect dates are printed on a flyer and arrives too late to reprint, or your words are completely taken out of context and misunderstood by someone close to you.
How you handle these trying times says a lot about you and your character. Your portrayal …
How to Develop a Webshow to Showcase Your Personal Brand
A webshow is a fabulous way to share your expertise while boosting your brand online. It’s an interactive way to reach your audience and help them get to know you in a way that written words on a blog simply cannot.
Here are a few steps to take to start your own showStep one: …
Strengthen Your Brand With a Personalized Facebook Page
Why does Justin Bieber have a Facebook Page? Or Katy Perry, Adam Sandler, and Barack Obama, for that matter? They (or, more likely, their marketing agents) have realized that Facebook Pages are a powerful way to strengthen and expand a personal brand. These people all have Facebook Pages ranked in the top 50, with fans …