Look for New Ways to Profitably Sell More Books
Explore opportunities to extend your personal brand and profitably sell more books by looking beyond the obvious, i.e., traditional retail bookstores and sales directly through your own website.
There’s a world of opportunity waiting for you in special sales and specialty markets.
Special sales refers to selling case-lot quantities of books to firms and associations …
Authors, Publishers – Everyone Needs to Brand
Some authors view writing books as their sole livelihood while others view the craft as an added dimension to their core business, plus a vehicle for building credibility with their intended clientele. The self-help books need to reveal great content and the reader’s attention must be drawn in for fiction. Upon achieving this, the author’s …
Lessons from Charlie Sheen: Can Too Much Honesty Hurt Your Personal Brand?
If you follow celebrity news or social media — and even if you don’t — you’ve likely heard about Charlie Sheen’s recent rants pertaining to the cancellation of his hit show, “Two and a Half Men,” on CBS after production was stopped due to his erratic behavior and alleged drug problem.
Sheen participated in several …
The Eeek True Hollywood Story
On Sunday afternoon, I spoke on personal branding to a group I’d never guessed needed to be coaxed into communicating: Hollywood screenwriters. But, there I was on behalf of Voyage Media and a line-up that included a producer, director, development exec, agent-type and other uber-connected people who have come together to help get these people …
Success Begins Between the Ears in Your Mindset
“Do not stop thinking of life as an adventure. You have no security unless you live bravely, excitingly, imaginatively” – Eleanor Roosevelt
No matter what you do in life, as long as you lead with a positive mindset and energy you will attract success. It all begins between the ears!
You set the paceBeing …
Personal Branding Lessons From Justin Bieber’s Hairstyle Backlash
Bieber is dedicating some of his locks to Ellen DeGeneres to auction on behalf of Gentle Barn organization and is doing the same with other celebrities. This good natured inspiration and the fact his hair is merely a shorter version of the same style give little comfort to super fans …
Want to Play Brand Detective?
When’s the last time you had a hunch something wasn’t quite right with your brand (or any other brand, for that matter?) Consumers now – and your audience – crave genuine brands so let’s go look at a couple of clues that are getting brands into trouble.
Start with wearing the hat of Brand Detective. …
A Cup of Coffee to Timing for Success
It’s true–timing is everything.
Especially when it comes to potential customers who have expressed an interest by visiting your website, filling out a form, or leaving a phone message.
Small businesses often make the mistake of putting these potential leads in a “to be contacted” file for follow-up within a few days. This, however, significantly …
Are You a Victim of Yourself
Are you getting in your own way? Are you sabotaging your own success? Are you knocking on your own door of achievement but refusing to open the door to let yourself in?
Meet Eric, Karen, Bill, and Deanna“I’m not one of those people.” Eric tells me. “I’m way beyond that. I’ve got my own …
What is Your Preference, Judging or Perceiving?
Are you someone who prefers to structure your activities or do you prefer to go with the flow? Identifying your personality preference for judging or perceiving helps you figure out your characteristic approach to work. Determine if your brand is more about making decisions and achieving results or being flexible and adaptable.
Personality type theory …