How The $#*! You Say Affects Your Brand
It’s my turn to host girl’s night and my dining room and kitchen are buzzing with the sounds of my girlfriends’ laughter as we begin to open a bottle of red wine. “Is that a vase of money on your desk?” asks Victoria. “Yes, my name’s Adriana and I’m addicted to dollar slot machines. (We …
3 Secrets to Creating a Wickedly Bold Brand
If you’re looking to show up, stand out and stake out your territory in this economy, here are three ways you can create a wickedly bigger, bolder and more provocative brand. This is about reframing the vision of your brand. Ready to position yourself at the front of the pack Y/N?
Passion perfects personalityOK. …
A Cup of Coffee to What Seth Godin is Trying to Accomplish
Seth Godin’s initial ideas were rejected over 900 times.
Thirty different book proposals, to thirty different publishers.
But Seth had an idea he knew was worth spreading.
Warner Books eventually did pick up Seth’s first book, “Business Rules of Thumb”, in 1984. And the very week he handed in the final draft, Warner Books signed …
Ideas for Promoting Your Ideas
“Sell the sizzle, not the steak,” said Elmer Wheeler.
Wheeler’s key message has always been that you have to focus on communicating the selling proposition; the primary reasons why others will want to buy your products, services, or ideas. Many people have innovative ideas for expanding and enhancing their images, reputations, businesses, or brands; but …
Making Good Decisions
You are required to make decisions everyday. Some are small and insignificant, yet others have enormous implications for your personal brand, career, relationships and happiness.
Sometimes you make mistakes and bad decisions. You may have blind spots, areas in the decision-making process you tend to miss or ignore. These blind spots may be linked to …
Is Your Brand Too Integrated With Social Media?
As discussed many times, it’s important for entrepreneurs and individuals to link their personal social media profiles on corporate sites, on their email signatures and into their day to day activities.
Too much of anything is a bad thing?But this brings up an important question – is there a time when a brand is …
Is Your Brand Building Harder Work Than Necessary?
Trying to stand out in a crowd is not always the best way to stand out.
First, a storyI was chatting with an old friend of mine recently about his dating struggles. Or rather, struggles about his lack of serious dating.
Now in his late 30’s, single and wanting very much to start a …
A Rock In The Sandbox
One sunny afternoon, a young boy was busying himself playing in his sandbox. In addition to his own two hands, he had an assortment of trucks, a large plastic pail, and a shiny, red shovel.
As he created imaginary roads, hills and tunnels in the soft sand, he encountered a large rock deep within the …
Is Hiring Really a Game? Yes it is!
When we think of the term “game,” most of us usually think of something that is a diversion, sport or some form of competitive entertainment. Chances are, most of us don’t even consider that many other things in life also have all the characteristics of a game . . . such as the hiring process. …
Personal Branding Interview: Alexandra Samuel
Today, I spoke to Alexandra Samuel, who is the Director of the Social + Interactive Media Centre at Emily Carr University of Art + Design, the co-founder of Social Signal, and a blogger for Oprah.com and the Harvard Business Review. In this interview, Alexandra talks about important technologies, the impact of the internet on our …