5 Tips for the Right Personal Brand Domain Name
The biggest mistake I ever made in buying a domain name 16 years ago was listening to a guy who thought our company name was too long for people to remember. He thought we should shorten and abbreviate it. For more than 12 years, the company was saddled with one of the stupidest domain names …
Fan The Flames
It is an all-too-common sequence of events. We devote a tremendous amount of effort to establishing some networking momentum. No sooner than it appears as if our efforts will be successful, momentum seems to dissipate, often for no apparent reason – leaving us in the same state of being networked.
Perpetual momentumThis is generally …
Culture = Brand
Several years ago, I had the pleasure of hearing the current co-CEO of SAP, Bill McDermott, speak at a Selling Power leadership conference. I left with a few take-aways that have stuck with me. He is a young guy, full of energy, who speaks from the heart and someone who you can tell just flat-out …
Introducing an Even Easier Way to Write Your Book
During the past few years, many first-time authors have used blogs as starting points for writing books that created strong personal brands.
As he described when I interviewed him, soon after Garr Reynold’s began his Presentation Zen blog, it attracted the attention of several publishers, leading to his best-selling Presentation Zen series of bestselling books, …
Personal Branding Interview #2: Larry Weber
Today, I spoke to Larry Weber, who is the chairman of W2 Group and the author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. In 2009, I interviewed Larry about his last book, but now he’s had many more experiences in the social media world captured in his new book. In this …
Successful Brands Reap Rewards
The traditional signs of a successful brand will be the welcomed repeat business, referrals and testimonials. These are driven by trust, attention paid to customer service and delivering far beyond expectations.
Consistency is keyYou may translate these techniques easily to social media. Become seen as the expert on the social media sites you visit. …
5 Ways to Grow Your Personal Brand on the Job
Personal branding is not just for job seekers. If you want to position yourself for future success, it’s only logical to continue building and maintaining your personal brand on the job, too.
Josh Hyatt, a writer for Forbes, once wrote, “successful employees working at large companies desperately need to create a ‘brand within a brand,’ …
Why You Lose It
In Manhattan Beach last week, I sat first row in the Getting Things Done productivity seminar, bent on mastering David Allen’s system that I’ve been studying for about five years. I’m local in Los Angeles, but many people had flown in and paid nearly $600 for six hours of “creating a mind like water.” Yes, …
25 Ways to Prospect and Build Your Brand
I spent two decades in broadcast radio sales and management with some of the top media companies. I was an award winning new business salesperson because I was a great prospector and networker. As I look back now, I realize that I was building my professional brand at the same time. I didn’t know that …
How Your Bad Habits Affect Your Job Search
Puff the not-so-magic dragon. Today’s health care costs have employers cracking down on everything from smoking to drinking, weight loss and more. Is it legal for an employer to stick their nose in your off-work play? Can this really affect your job search? 5% of employees represent 50% of health care costs which is why …