What City is Best for Your Business, Your Life?
I just finished reading Richard Florida’s “Who’s Your City?” It’s a cool book that takes a look at the impact of where you live on your professional and social opportunities. Florida conducted research to understand what places attract entrepreneurial minds, how they do it, and its affect on the regions these places inhabit.
He also …
Content Marketing Strategy: The Power Role
Here’s what your customers and prospects have: An endless amount of information available to them.
Here’s what your customers and prospects don’t have: Time to sift through it all to determine what is most valuable.
The power role in content marketing is the individual (or team) who aggregates mass amounts of subject-specific content, sifts through …
Where to Plant the Right Seeds for Your Brand
An author I very much respect told an audience that when it comes to building your online presence, you should plant many seeds. He’s right. But every garden can only have so many seeds. And as you build your personal brand, it can seem like a daunting task to choose exactly where to dedicate that …
Avoid Using Your Employer’s Name in Your Twitter Account
Using your employer’s name in your Twitter account can be a little problematic for you for a number of different reasons. Unless you’re using an employee-specific account, you’re going to have problems if you use your employer’s name as part of your personal brand.
Let’s say you work for Lamplighters Lighting Solutions and you launch …
10 Reasons Why I Follow Back on Twitter
Creating a successful and influential ‘Me 2.0’ persona presupposes a strategic use of the social media. Since our objectives and goals are multifarious, it is up to each and every one of us to make a number of well-thought-out decisions in the social networks to ensure that how we want to be perceived, how we …
Explode Your Career by Saying NO
Two years ago, I decided to focus exclusively on keynote speaking. That meant saying NO to prospective coaching clients and consulting opportunities. It also meant saying NO to potential “platform speaking” opportunities. And as a result of saying NO far more often than I ever had before, my career immediately started taking off.
I wrote …
Conquering Uncertainty: An Interview with Jonathan Fields
Follow your dreams. It’s a nice sentiment in principle, but how many of us actually follow through with it? Far too often, we get tied down with a backup plan and our extravagant dream life fades away in favor of the ‘safer’ alternative. But what does it take to actually make the leap into an …
30 Cool New Tools for Personal Brand Building
Every so often, you need to take a look around and discover if there are better tools than those you’re already using.
Here are some categorized suggestions to get you started.
ProductivityClick.to – copy any text and send it anywhere with just one click. Instant fave.
TubGet – download almost any video from YouTube …
9 Fatal Mistakes Most Employed People Make Today
You are employed. You are extremely busy. In fact, you are harried, frazzled, and oftentimes, any semblance of a good work/life balance seems a very distant, almost quaint memory.
Additionally, you have seen your colleagues downsized. You have either gone without pay raises or the ones you have received have been less than hoped for. …
Personal Branding is a Contact Sport
In the age of ubiquitous social media, I find that so many people lose sight of the fact that developing a personal brand involves real relationships with actual human beings. Technology has become “comfort food” for far too many of us in developing Me Inc. similar to popcorn at a movie theater. It is so …