Values: the Backbone of Your Brand
It has become customary for reputed companies and organizations to include a statement about their professed and espoused values and policies in their webpages. From Nestlé’s ‘Creating Shared Value’ to Zara’s ‘Mission Statement’ and including ATK downloadable ‘Corporate Social Responsibility Report’, industry giants have been diligent to craft carefully-worded statements we have come to expect …
Mario Batali: The 3 Ingredients for Cooking Up A Great Candidate Experience
As the Global Director of Talent Acquisition for Monster, I know cooking up an ‘al dente’ candidate experience isn’t always easy.
Like so many of my colleagues in this industry, our talent organization is evolving to do more work with less resources, a reality compounded by the fact that our biggest challenge isn’t applicant flow …
Small Business Owners and Direct Sellers: Get Linked
If there’s one social media platform that perhaps doesn’t get the attention it deserves, it’s LinkedIn. Yes, most professionals and employees of Fortune 500 companies have put up their profiles and enjoy interacting with others within the site, but many people still remain skeptical about the value of LinkedIn. This is especially true when it …
Seal (or Lose!) the Deal Over the Interview Meal
The phone interview accomplished its mission, i.e., you’ve been invited to the next round. You are now at corporate headquarters for a series of face-to-face interviews. They seem to have been going well when the interviewer says, “Let’s go to lunch (dinner).”
At the end of the process, you are not offered the job! What …
Personal Brand Equity
I spent the better part of an afternoon recently having a conversation with someone on my Southwest flight back from the East Coast. Like many of us who travel frequently, I was bored, restless and looking for something to occupy my time. Keep in mind, the battery in my Kindle was dead and I was …
Writing Tools, Part 1 – Why Authors Need iPads
An Apple iPad can make a major contribution to your writing and marketing success, whether you’re a self-employed professional writing a book to build your brand or an entrepreneur creating social media content to market your small business.
I can understand, though, if you think I’ve overstated the benefits of writing and marketing with an …
Our Errors Present Opportunity
Most entrepreneurs have experienced it – we tried a new venue that fell short of fulfilling our vision. If it doesn’t involve another, the situation is only half-bad. But when other companies are depending upon our business savvy that proves to be anything but, it becomes quite embarrassing on top of the very disappointing results.…
How to Brand Yourself with a Personal Video Pitch
Marketers know that video is an important strategy to get their message across to their audience. As someone trying to build, maintain, or share their personal brand, you’re a marketer, too…of yourself.
YouTube alone has more than 2 billion views every single day, with the average person spending about 15 minutes each day on the …
It’s Easy To Hate Small Business Owners
The same way it’s easy to hate the homecoming queen or class president in high school, it’s easy to resent the business owner who succeeds at what other people see as a Sisyphus-like task. Taking in the reasons why someone else succeeds is like trying to swallow a bitter pill. Are some people just born …
Position Yourself For Success While Working Your Current Job
If you’re like me you can’t get into a conversation without mentioning your brand, or the importance of building and maintaining it. Sadly, these conversations aren’t only with entrepreneurs, so I get plenty of eyes that start to glaze over when I bring up the topic. It’s hard to explain to people that building and …