Direct Sellers: How Can the Rote Be Unique?
Direct selling has been around for a long time, and the reason for this is the fact that it is a very effective way of getting sales. People typically buy from persons they trust through word of mouth marketing, and that is how direct selling businesses continue to profit – by spreading the word about …
Personal Branding and Online Reputation Management: Natural Allies
I cannot think of two areas of the Web 2.0 with greater synergy than Personal Branding and Online Reputation. In fact, the importance of Online Reputation Management (ORM) for Personal Branding is such that it is highly improbable you will be able to negotiate your way to the top in the often turbulent waters of …
15 Conversation Starters for Your Next Networking Event
Some ideas on how to break the ice at your next networking event or just on the street.
For some people, reaching out to strangers comes naturally. For others like me, it took practice and time to build up confidence to the point where I now enjoy it instead of getting anxious about it.
Things …
Welcome to our Team
By virtue of reading this blog, you are a member of an elite community. You may never have an opportunity like the one you do right now to learn, share and grow with me and other authors in developing your personal brand.
Knowledge without action is great for conversations at barbecues and cocktail parties. You …
Beware the ‘Tell me about your boss’ Question!
Imagine for a moment that an exceptional job candidate is about thirty minutes into an important job interview. The candidate, whom we’ll call Joe, and the hiring manager seemed to have hit it off almost from the start. Joe has nailed every job-related question the hiring manager has thus far asked him. Because the hiring …
Save Time Turning Ideas Into Profitable, Brand-Building Books
The faster you can turn your book ideas into an organized table of contents, the faster you can write and self-publish a profitable, brand-building book.
Self-employed professionals writing books to build their brand, enhance their credibility, and increase their search engine visibility often focus exclusively on the writing…when they should be focusing on planning and …
Sell the Gap On Your Resume
The first step is to approach the problem from a positive standpoint and leave your fear behind. Whenever you meet with clients or hiring managers, …
Update Your Resume! Don’t Forget About LinkedIn
Still putting off updating that dusty old resume of yours? Or perhaps you haven’t even begun to draft one for your upcoming job search?
This month was meant for you. September is International Update Your Resume Month, brought to you by Career Directors International (CDI). I’ve already written about some ways to update your resume …
Personal Branding Interview: Jason Keith
Today, I spoke to Jason Keith, who is the senior communications manager at Vistaprint and runs the small business blog at Boston.com. In this interview, Jason talks about how social media can waste a small businesses time, tips for companies who want to build a brand in this bad economy, and much more.
You say…Day of the Dead
The top three fatal mistakes you can make in marketing are:
Underrating your competition (and failing to create a competitive advantage) Misunderstanding what your target market (audience) will buy and why Failing to repeatedly deliver a crisp, clear, consistent and compelling messageThis “don’t” checklist works for business, consumer and personal brands. The deadly dangerous …