Tailor Your Personal Brand to HR and Hiring Managers
You already know that your resume is a marketing document, not a job history. You also know that your resume isn’t about you — it’s about your audience.
When working through the job search, your personal brand (and your resume) needs to speak to several audiences. It needs to speak to a computer program to …
Appreciating Criticism Doesn’t Make You a Doormat! Embrace it
“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” ~ Winston Churchill
Learning how to accept criticism is crucial for personal improvement. It’s the most direct way to discover what you need to improve. However, …
Actions Speak Louder Than Words
When it comes to personal branding, you can invest all the time and effort you want in to creating well-worded profiles, resumes, cover letters, and “About Me” websites, but if you don’t back up your written communications with constructive interactions, all of that work will be for nothing.
Your personal brand is best developed through …
Tell the Truth With the “Weakness” Interview Question
I’m surprised at the bad advice given when it comes to the “weakness” interview question — “what’s your biggest weakness?” — from career experts.
“Turn it into a strength,” they say. “Use examples like ‘I have to triple check everything before I send it out,’ or ‘I insist on being early for every meeting.'”
That’s …
Live Curiously – Ask the Question
There is one school of thought that says … Never ask a question you don’t know the answer to. I think this is stupid and it defeats the purpose and intent of a question.
Another school of thought is that there is no stupid question. I like this mode of thinking a lot more and …
Personal Branding and Gaffes: Lessons from a Political Consultant
As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.
As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …
How To Avoid Twitter Spam
Yes, Twitter has a spam problem. But you can do something about it.
In Why I Joined App.net, I explained that a main reason was Twitter spam, which is any unsolicited contact whether by direct message, through your tweet stream, or mentions.
Let’s see what you can do today to ward off these unfortunately well-known …
Promotional Gifts as Part of the Nurturing Campaign
Promotional products and business gifts are both time-tested ways of getting your name out there in front of the crowd. Nearly every major company spends time and resources on producing and distributing these items at tradeshows, product showcases, etc.
But, have you thought of the concept through? Is the “gimme” the end of your campaign …
Are YOU Laboring in ‘Stable Misery’?
Editor’s Note: This blog is a modified excerpt from professional “headhunter” and bestselling job-hunting book author Skip Freeman’s next book in the “Headhunter” Hiring Secrets series of job-hunting books, Career Stalled? Publication is scheduled for late fall.
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We human beings have an incredible capacity to tolerate and adapt to a very wide range of …
The Best Way to Lead is to Follow
Many people have this misconception about leadership.
They think leading others is directing the troops. Setting a vision, telling people what to do, and keeping everyone on track .While leadership is all of these, the real difference between good and great leadership is empowerment.
If the CEO of a company maintains complete control on all …