Do the Opposite of What the Industry Leaders Do
When people dig for gold, don’t pick up a shovel and dig with them; instead, sell shovels.
The best way to stand out above the crowd is to do the opposite of what everyone else is doing. But for companies and professionals, it doesn’t make sense to blindly go against the crowd. Instead, it’s best …
Are You Branding Your Competencies, Characteristics and Intangibles?
The job post of today reads something like this:
20 year company seeking sales professional with 5 years of a proven sales success in increasing new business, expanding sales territory, categories of new business, increase existing account spending, displays a high level of loyalty, plays and works well with others, is a creative thinker, entrepreneurial …
The Personal Branding Weekly and Daily LinkedIn Importance
This week we were challenged to live our life more curiously; what happens when there’s a huge disconnect between words and actions and the importance of criticism without being a ‘door mat’.
In fact, if you missed any of them this week – they’re right here:
Are You A Catalyst? by Deborah…Stop Selling Yourself. Start Playing It Cool.
Q&A With Pete Leibman, Author of “I Got My Dream Job and So Can You”
“Dear Pete: I’m in the middle of a job search, and a friend just referred me to someone who works for one of my target companies. Should I include my resume and cover letter when I contact this person?”
Pete’s …
Tailor Your Personal Brand to HR and Hiring Managers
You already know that your resume is a marketing document, not a job history. You also know that your resume isn’t about you — it’s about your audience.
When working through the job search, your personal brand (and your resume) needs to speak to several audiences. It needs to speak to a computer program to …
Appreciating Criticism Doesn’t Make You a Doormat! Embrace it
“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” ~ Winston Churchill
Learning how to accept criticism is crucial for personal improvement. It’s the most direct way to discover what you need to improve. However, …
Actions Speak Louder Than Words
When it comes to personal branding, you can invest all the time and effort you want in to creating well-worded profiles, resumes, cover letters, and “About Me” websites, but if you don’t back up your written communications with constructive interactions, all of that work will be for nothing.
Your personal brand is best developed through …
Tell the Truth With the “Weakness” Interview Question
I’m surprised at the bad advice given when it comes to the “weakness” interview question — “what’s your biggest weakness?” — from career experts.
“Turn it into a strength,” they say. “Use examples like ‘I have to triple check everything before I send it out,’ or ‘I insist on being early for every meeting.'”
That’s …
Live Curiously – Ask the Question
There is one school of thought that says … Never ask a question you don’t know the answer to. I think this is stupid and it defeats the purpose and intent of a question.
Another school of thought is that there is no stupid question. I like this mode of thinking a lot more and …
Personal Branding and Gaffes: Lessons from a Political Consultant
As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.
As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …