A Single Incident Can Undermine Decades of Brand Loyalty
Brands are fragile; a single incident can undermine enthusiasm for a brand that took decades to build.
I’ve been a fan of one of America’s premier blues performers for decades, buying their albums, attending their concerts, and making it a point to visit their home base blues club on every visit to Chicago.
Last year, …
5 Sales Techniques to Get Hired
Have you ever had a job that you wished you had not accepted?
The follow-up question is, did you take the time to analyze if signs were present that you chose to ignore?
Poor job selection happens to the best sometimes, but it is from these lessons that repeat scenarios may be avoided. Consider the …
How Non-Communicators Can Showcase Communication Skills
Unless you work in a communications field (i.e., journalism, public relations, marketing), it can be hard to showcase the oh-so-important communication skills employers look for. You might not have links to hundreds of blog posts you’ve written. For example, graphic designers often have little cause to demonstrate their superior writing skills, yet employers still want …
The Bain of Obama’s Brand
If everything good about you was eclipsed by someone’s loud voice, if everything you believed was in the shadow of someone else who communicated better – you would be angry. But if anger were the cryponite of your brand – the one thing that if you were, you would never get where you wanted to …
Personal Branding Interview: Adam Gilbert
I recently spoke to Adam Gilbert, who is a nationally recognized health, fitness and motivational expert and trainer. He is the Founder and Chief Body Tutor of MyBodyTutor, a company he created to help people stop making excuses when it comes to health and fitness, by providing daily and personal accountability like no other company …
Resume Personal Branding Best Practices Part 3 – Consistency
Your resume creates a unique part of your personal brand.
Your resume is used for a very specific purpose – to get interviews. While you might use other branding tools to help your job search, your resume is still the central personal branding vehicle in your job search.
The third part in our series of …
Are You A Catalyst?
There is a popular saying paraphrased from Gandhi that says, “be the change you want to see in the world”. I adapted this for this article to say “be the catalyst you want to see in the world”, someone who makes good things happen. This creates energy, vitality, good will and ultimately results and success.…
Personal Branding Weekly and Using Twitter’s Recommendation Wall
Personal Branding Weekly
Are you starting to feel the “fall season” settling into your area? Use this as a perfect reminder to update your profiles and review your networking platforms. This past week Glassdoor shared some great tips on how to do that while Oscar and Jeff shared how to deal with mistakes and the …
6 Secrets For A More Powerful LinkedIn Summary
If you are like most LinkedIn members, your LinkedIn summary isn’t very clear or compelling.
In a recent article, I shared a step-by-step process on how to create a powerful LinkedIn headline. Here are 6 secrets for creating a powerful LinkedIn summary:
1. Start smart. Before you write your LinkedIn summary, you need to be …
Does Your Resume Do These Four Key Things?
Your resume has to accomplish a lot in this economy.
It needs to speak in the right language, it needs to tell the story of your personal brand and it needs to focus on the right thing (hint: it’s not you or your work history).
But, when push comes to shove, your resume really needs …