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Promotional Gifts as Part of the Nurturing Campaign

Promotional products and business gifts are both time-tested ways of getting your name out there in front of the crowd. Nearly every major company spends time and resources on producing and distributing these items at tradeshows, product showcases, etc.

But, have you thought of the concept through? Is the “gimme” the end of your campaign …

Communication & NetworkingJob SearchLifestyle & Habit BuildingRelationship Networking

Are YOU Laboring in ‘Stable Misery’?

Editor’s Note: This blog is a modified excerpt from professional “headhunter” and bestselling job-hunting book author Skip Freeman’s next book in the “Headhunter” Hiring Secrets series of job-hunting books, Career Stalled? Publication is scheduled for late fall.

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We human beings have an incredible capacity to tolerate and adapt to a very wide range of …

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A Single Incident Can Undermine Decades of Brand Loyalty

Brands are fragile; a single incident can undermine enthusiasm for a brand that took decades to build.

I’ve been a fan of one of America’s premier blues performers for decades, buying their albums, attending their concerts, and making it a point to visit their home base blues club on every visit to Chicago.

Last year, …

InterviewJob SearchRelationship Networking

How Non-Communicators Can Showcase Communication Skills

Unless you work in a communications field (i.e., journalism, public relations, marketing), it can be hard to showcase the oh-so-important communication skills employers look for. You might not have links to hundreds of blog posts you’ve written. For example, graphic designers often have little cause to demonstrate their superior writing skills, yet employers still want …

Brand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingInterviewRelationship NetworkingSuccess Story

Personal Branding Interview: Adam Gilbert

I recently spoke to Adam Gilbert, who is a nationally recognized health, fitness and motivational expert and trainer. He is the Founder and Chief Body Tutor of MyBodyTutor, a company he created to help people stop making excuses when it comes to health and fitness, by providing daily and personal accountability like no other company …

Brand Yourself AsJob SearchLifestyle & Habit BuildingRelationship Networking

Resume Personal Branding Best Practices Part 3 – Consistency

Your resume creates a unique part of your personal brand.

Your resume is used for a very specific purpose – to get interviews. While you might use other branding tools to help your job search, your resume is still the central personal branding vehicle in your job search.

The third part in our series of …