I Need Your Help: Sharing a Personal Branding Struggle
Personal branding reader, I could really use your help.
It’s always easier to dole out advice to other people, but, as I’m sure you can attest, applying personal branding words of wisdom to your own big plans can be messy, soul-searching work. Seeing yourself through the eyes of a colleague or client almost needs to …
Be Authentic – To a Point
The other day, I was at an event where the speaker was advising attendees about the power of authenticity. During the Q&A, one of the audience members raised her hand and asked about how much authenticity the speaker advised. As the audience member explained, she was just beginning a career as a freelance copywriter, but …
When it’s ‘Safe’ to Say, ‘Hey, Boss, I’m Looking!’
Editor’s Note: This blog is a modified excerpt from professional “headhunter” and bestselling job-hunting book author Skip Freeman’s next book in the “Headhunter” Hiring Secrets series of job-hunting books, Career Stalled? Publication is scheduled for late fall.
At what point during her new job search do you suppose Marissa Mayer, the new CEO of Yahoo, …
Expect Delays, Even When There is No Sign
An early morning a couple weeks ago I was headed to a work conference. It ended up that this conference wasn’t at the typical convention center or hotel. Instead, it was located at a retreat out in the woods. While scenic, the road leading there was naturally winding and heavily wooded.
At one point, where …
Writing versus Content Curation for Personal Branding Success
Which is better for personal branding success–writing fresh content or curating content written by others?
Content curation has been in the news lately, and there’s a lot to be said for it.
Benefits of content curationContent curation offers an efficient way to build your online visibility and position yourself as an expert in your …
3 Reasons to Partner with the Competition
Doing business as “usual” includes observing the competition from a distance in order to remain undetected. We don’t want anyone to steal our ideas or copy our unique delivery. Fear gets in the way only to hold us back and delay impending success.
But the word, “unique” stands out. No two individuals are exactly alike. …
3 Personal Branding Lessons from the Presidential Candidates
Personal branding can make or break your chances of professional success. In the court of public opinion, your only chance of winning favor is to have a cohesive brand that others respect. With November 6 less than two months away, the stakes are high–there can only be one winner. For the presidential candidates, success is …
What’s Wrong with Romney’s Personal Brand?
On NBC’s “Meet the Press,” The New York Times’ David Brooks shared a historical perspective that puts Mitt Romney in a unique position. The candidate’s unfavorable ratings are 50%, causing Brooks to pronounce Romney: “the least popular candidate in history.”
David Gregory, host of the show, attempted to define Romney’s personal brand:
“Personally, I think …
Resume Personal Branding Best Practices Part 1 – Crystal Clear
Your resume makes an immediate first impression on your audience.
If your resume gets past automated pre-screening, your human audience reacts to your personal brand in two immediate ways. In the first 6 seconds of a visual review, your reader decides if you’re qualified or not based on gut feel (based on TheLadders recent heat …
If I Were to Start Over, What Would I do Differently?
Nothing can take the place of experience, but there have been a few hurdles that I’ve experienced in my startup career that I’d love for others to avoid. A startup career is not a sprint, rather, it’s a slow and steady race on an obscure, unforeseen path. The less obstacles that you run into, the …