3 Personal Branding Lessons from the Presidential Candidates
Personal branding can make or break your chances of professional success. In the court of public opinion, your only chance of winning favor is to have a cohesive brand that others respect. With November 6 less than two months away, the stakes are high–there can only be one winner. For the presidential candidates, success is …
What’s Wrong with Romney’s Personal Brand?
On NBC’s “Meet the Press,” The New York Times’ David Brooks shared a historical perspective that puts Mitt Romney in a unique position. The candidate’s unfavorable ratings are 50%, causing Brooks to pronounce Romney: “the least popular candidate in history.”
David Gregory, host of the show, attempted to define Romney’s personal brand:
“Personally, I think …
Resume Personal Branding Best Practices Part 1 – Crystal Clear
Your resume makes an immediate first impression on your audience.
If your resume gets past automated pre-screening, your human audience reacts to your personal brand in two immediate ways. In the first 6 seconds of a visual review, your reader decides if you’re qualified or not based on gut feel (based on TheLadders recent heat …
If I Were to Start Over, What Would I do Differently?
Nothing can take the place of experience, but there have been a few hurdles that I’ve experienced in my startup career that I’d love for others to avoid. A startup career is not a sprint, rather, it’s a slow and steady race on an obscure, unforeseen path. The less obstacles that you run into, the …
Cool, Clever Trends Help Personal Branding!
I have been watching, following and studying trends for many years. To see how demographics, events, cycles all intersect, converge and impact our lives in such immediate and long lasting ways is fascinating! The financial and banking collapse at the end of 2008, was a long time in coming, but once it hit it changed …
Personal Branding Weekly and Word of Mouth Follow-Up
This week we covered deadly sins, the curse of the expert, pitfalls to your brand in the waiting room and the “do’s and don’ts” of preserving your brand even when you say good-bye.
If you missed it, here they are in one easy place:
The Parent Dilemma by Jun Loayza Job Search Improvements: Customize Personal…The 10 Commandments For Concrete Confidence (Part 2)
Last week, I discussed how your self-image forms the foundation of your personal brand, and we covered the first 5 of “The 10 Commandments For Concrete Confidence.” Here are #6-10:
6. Surround yourself with winners. Attitudes are contagious. If you consistently hang out with negative, defeated people, you will develop a more negative mindset. If …
Five Aspects of Your Personal Brand You’re Forgetting
It’s easy to overlook core aspects of your personal brand.
Why?
Well, for the same reason that Coke hires an agency to make their Super Bowl ads. Its a heck-of-a-lot easier to look at someone’s else’s personal brand and dissect it or improve it than it is our own.
True story.
To help with this, …
Beware Helicopter Parents! Kids Aren’t Learning Skills for Success
In today’s challenging economy, many parents are anxious to help their children avoid failure and are willing to do almost anything to give their children a competitive edge. In the nation’s biggest cities these days the competition among affluent parents over slots in “prestigious” preschools is intense. I vividly recall the frantic phone call from …
Rules for Protecting Your Brand in the Waiting Room
Everything counts when it comes to finding a job – and your demeanor in the waiting room while you wait for your interview is no different. I’ve always asked the company receptionist for their opinion on a candidate they’ve met. While they haven’t interviewed the candidate, they are certainly in a position to observe a …