Why I Hate Elevator Pitches
Fellow PBB writer, Scott Bradley, nearly had me rolling my eyes when he wrote about why your personal brand needs an elevator pitch. But he saved me from serious eye strain when he avoided making the cardinal sin most elevator pitch writers make.
The sin of being too clever.
Scott’s strategy is a good one. …
5 Things I Wish I Knew When I Was Younger
As my first post for the Personal Branding Blog I have thought for a while about what I wanted to write. I have a pile of ideas that I will be sharing every week about everything from tips and tricks, for getting things done while working for a large corporation or with solo-preneurs, to how …
Personal Branding: The Seven Deadly Sins
Since the dawn of the new millennium, Personal Branding has been going from strength to strength and is currently being touted as one of the ‘make or break’ factors for career success. Need recent proof to substantiate this claim? How about the inclusion of this blog on the Forbes ‘Top 75 Websites for your Career‘ …
Why I Joined App.net
Oy vey, another social network. But one worth investing in, for now.
What is App.net?
CEO Dalton Caldwell explains it best:
Join the Movement at join.app.net from AppDotNet on Vimeo.
In a nutshell, App.net is a new social network that looks like Twitter and that works like Twitter, but that also addresses Twitter’s main problems …
Create Your Personal Brand…then Be It!
I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.
One thing I …
‘Breaking Up’ IS Hard. ‘Making Up’ can be Worse!
Editor’s Note: This blog is a modified excerpt from professional “headhunter” and bestselling job-hunting book author Skip Freeman’s next book in the “Headhunter” Hiring Secrets series of job-hunting books, Career Stalled? Publication is scheduled for late fall.
Virtually all of us—or certainly most of us!—have experienced “break-ups” of one kind or another in our personal …
Avoid the “Curse of the Expert” While Brand Building
When building your personal brand, try to avoid the 7 undesirable traits often associated with experts.
I’ve been reading Nance Rosen’s recent articles, like How Does Your Personal Brand Sound? Her series does a wonderful job of describing behaviors that undermine, rather than build, personal brands.
As she’s pointed out, often simple attitudes or …
3 Qualities to Drive Your Success
Upon watching a recent episode of the television show, Perception, I recognized the writers hit the nail on the head on how to reach success for anything your heart desires. My perception is of how these three qualities affect business. And all three are driving forces that enable success.
1. Ambition
It will be difficult …
How to Know When Your Personal Brand Isn’t Working
You’ve taken all the right steps. You came up with your personal brand, made business cards, customized your resume, wrote cover letters, accumulated recommendations, compiled a portfolio/blog/website, completed your social media profiles, and set up your professional, brand-compatible email account. You’ve networked, applied for jobs, and put yourself out there.
But after all that work, …
Does Your Resume Scare Recruiters?
A student asked me to review her resume. She had just failed my business development class because she turned in no work.
I always worry about the effect on someone’s career, student visa, chances of getting into another graduate program, and just their general state of mind when I have to turn in a failing …