Job Search Improvements: Customize Personal Branding For Maximum Effect
Most job seekers use traditional job search techniques, branding resumes functionally and by level. You need to customize personal branding in order to stand out.
However, some smart job seekers customize their personal brand, fitting individual employer needs.
The traditional method: Functional and management level brandingTraditional job search techniques had been the same for …
The Parent Dilemma
Parents want what is safe and secure for their children. Growing up, my mom and dad told me to get good grades, go to a great university, and get a high-paying job after I graduate. They also encouraged me to get my MBA and work hard so that I can climb the corporate ladder.
But …
Personal Branding Weekly – Facebook Pages Win Word of Mouth
Personal Branding Weekly
Editor’s Note: This week took us from covering how career advancement is progressive to how your personal brand can survive as mom, entrepreneur and executive. The Young Entrepreneur’s Council even chimed in on the importance of interesting content.
Dive on in to the list of posts and glean information that’s helpful to …
The 10 Commandments For Concrete Confidence (Part 1)
Your resume is perfect. Your cover letter is flawless. Your wardrobe would make Coco Chanel or Giorgio Armani jealous. And, guess what?
None of it matters unless you have the confidence to match. The foundation for your personal brand is the way you view yourself. When you have genuine self-confidence, your body language screams, “I’m …
Instant Access to the Underground Job Market
I’m sure you’ve heard the stats that 80% of jobs are never advertised.
And yet the vast majority of job seekers compete, day in and day out for the same 20% of jobs that have the most ruthless competition and the lowest likelihood of resulting in a job offer.
It makes no sense and job …
5 Overlooked Opportunities for The Savvy College Applicant
Many of my clients become frustrated and disconcerted when they realize that they are not candidates for “top tier” universities. I advise them that the best strategy is to put their ego aside and pick a University which is “the best fit” to achieve their professional goals. I suggest you don’t waste valuable time and …
5 Tips for Protecting Your Personal Brand on LinkedIn
LinkedIn has become arguably today’s most valuable job searching tool, providing it’s users with endless possibilities for networking, connecting with colleagues from the past, and promoting and developing their businesses. But did you ever stop and think that the way in which you use LinkedIn could actually hurt your job search prospects? Well it can! …
Use Your Micro Brand for Extra Perks
Do you have a micro brand? Do you know what a micro brand is?
Your micro brand is that thing you do on the side, but are still known for. If your primary personal brand is what people understand you do and stand for, your micro brand is that sideline or hobby that you enjoy …
When They Just Aren’t That Into You
The toughest thing about creating a personal brand is just that—it’s personal.
So when someone doesn’t like you or how you present yourself, it hurts in a way that’s very different from representing a company or organization.
With video or TV appearances, it’s particularly tough because you are judged not just on what you say …
Letter to an Unemployed Friend
Dear friend,
As I write these lines, I don’t know what your specific life circumstances or background are. I don’t know either how it is that you came to be unemployed, though in all likelihood it means that you are looking for your first job, that you were made redundant or that you voluntarily left …