Reach More Customers Through Authority Marketing
A reputation for brands and businesses have traditionally been driven through word-of-mouth as authority and trust are established. This can explode your conversions like nothing else, and is even more powerful with the use of online tools and social media. In order to effectively reach your customers in a meaningful way it’s important to understand …
7 Essential Tips for Better Storytelling
The best storytellers lead the tribe.
The best stories are short.
The best stories are memorable.
The best stories are actionable.
239 Years Ago
There was a story ready to be told. It was short, it was powerful. It was worth fighting for. Of course, I’m referring to the story that lead to the creation …
Four Tips for Effective Leadership Communications
Business owners and key executives create their company culture and that culture drives their organization’s results. If you are a leader who is not getting the results you want, it’s important to make an honest evaluation of your communications skills.
Some cultures are created by default, passively letting people act autonomously based upon their individual …
6 Ways to Search for New Job & Not Risk Current One
If YOU ALREADY HAVE A JOB, BUT FEEL THE NEED OR DESIRE TO SEARCH FOR A NEW ONE, HOW IN THE WORLD WILL YOU EVER CONDUCT AN EFFECTIVE NEW JOB SEARCH WITHOUT UNDULY RISKING YOUR CURRENT POSITION? Admittedly, it takes some careful planning and precise execution, but it certainly is possible—if you go about it …
Avoid these Potholes in the Road of Communication
Communication is already complex. It is a road filled with U-turns, roundabouts and dead ends, stretching on as far as the eye can see. Communication is extremely layered, encompassing spoken words, volume, timbre and body language in a complex display of sound and movement. With the advent of email, text without the subtle signs of …
Women versus Men in Job Interviews and Salary Negotiations
For both genders, anxiety before the interview may be present, but studies show that women handle it better. Women adapt more proactively than men do. Women seek social support from colleagues and friends more than men do. And women are more prone to do mock interviews with those colleagues and friends more than men are. …
7 Things Employers Want to Learn in an Interview
If you’re searching for a new career, you’re probably doing everything you can. You’ve amped up your résumé, you’ve perfected your image and you’ve found hundreds of potential interview questions that you’ve been practicing in front of the mirror on a regular basis. What if you could do more? What if those questions you’ve been …
3 Wordplay Tricks For Winning Big Deals
Your winning in business cannot depend on others taking a lot of time to understand you and what you mean. If you have had a cover letter and resume simply go into the email trash bin of an HR department, without your receiving even an acknowledgment of your existence, you know you haven’t mastered the …
Tips for Meeting a Client for the First Time
Meeting a client for the first time can be exciting and stressful but it is part of an on-going business. In order to handle this meeting successfully and make a positive impact, you need to take some steps before and after the meeting. Below you can find some hints for your first client meeting.
Prepare: …
How to Brand Yourself to the Top
If you want to get to the top of the career ladder, you need to build your brand!
Being in the staffing industry, I’ve interviewed hundreds of people and am amazed by how many people tell me they want my job straight out of high school or college with no experience and no reputation. They …