Make Likes Matter to Your Word of Mouth
Research has shown that close to 70 percent of adults with access to the Internet log in to Facebook daily. Such numbers present a good opportunity for personal brands to reach to their target audiences faster. Consider who you want to reach who would be a great referral source, connection, provider of up-to-date information in …
You Manage Your Online Reputation
With current technology, information can be accessed by a majority of online world in split seconds. The internet spreads information faster than word of mouth. You never know who gets to read about you. For entrepreneurs, how you are perceived by your connections can have tremendous effect on your business. As one who posts (sometimes …
Your Brand Is Being Built For You
I think it’s time for a reality check: If you’re on the internet today, you are building your brand. Whether you like it or not, you are building your brand. It is time to think about and take control of your most valuable asset, you.
Do you use Facebook? You are building your brand. What …
Death Battle: Resumes vs. LinkedIn Profiles
I am writing this post because I want to help you be more successful in advancing your career, whether in active or passive job search mode. I want you to avoid the wasted time and frustrations arising from ineffective activities that produce minimal results. At the top of my ineffective activities list are applying for …
Creating a Social Media Plan of Action
Busy professionals who use social media for personal branding, networking, job search, etc. normally don’t have time to throw away. Yet, most use social media without having any real strategy. Sure, they may get a “hit” on occasion with a business referral or job opening information, but those happenings tend to be a happy surprise. …
Tell People You’re Job Hunting Without Seeming Desperate
You’re on the search for a new job, and you know the best path to your next one is to reach out to your network to see if they can help. But how can you tell people you’re looking for a new job or a career change without seeming desperate? Here are a few do’s …
Power Relationship Building With LinkedIn Contacts
Are you already using LinkedIn Contacts? Interestingly enough, the social network released the feature with relatively little fanfare this year. However, it is easily one of the most important updates LinkedIn has ever added to their list of already impressive free services. LinkedIn Contacts is LinkedIn’s answer to a CRM (customer relationship management) system. It …
Find and Establish a Relationship With Your Social Influencers
A business cannot thrive without customers and customers cannot come to your business unless they know about it.
Without connections, you lack the social network to establish your net worth and social proof. [tweet this]
This is where marketing comes in, and word of mouth is one of the best ways to market a business …
2 Social Media Tactics for Managing Your Career
What social media tactics do you use when managing your career?
Let’s get strategic! When managing your career on social media you are primarily looking for visibility, but with whom?
Tactic #1 – Identify key individualsTypically, there are three kinds of people who you want to be visible to:
Those who can hire you.…6 Places to Keyword Optimize Your LinkedIn Profile
Whether you’re looking for a job, searching for freelance clients or promoting a business, LinkedIn is an ideal place to start. Some people, myself included, have neglected LinkedIn for the more popular social networks, such as Facebook and Twitter. But recently, I’ve started spending more time at LinkedIn and have been kicking myself for not …