Entrepreneurs and Personal Branding
On my personal blog I wrote an article about how my entrepreneur friend has struggled in the job search. She wore a lot of hats at her old company and her resume demonstrated that. Unfortunately, companies aren’t looking to hire an “entrepreneur.” They are looking to hire a “sales manager,” “business development manager,” “marketing manager,” …
Personal Brands: Thought Crimes
What should a psychologist do when a client discloses an intention to harm himself or others? If these statements are just potentially criminal with no guarantee that they will be enacted – are they truly dangerous thoughts?
Yes.
I hear thought crimes constantly, and witness the harm they cause. I hear them from employees, clients, …
How to Determine and Sell Your Differentiation
Employers and clients are looking for ways in which you are different from everyone else – your unique selling proposition (USP). And if you don’t know your USP, there’s no way you’re going to be able to articulate it and sell others on your abilities.
What do you bring to the table others can’t?That’s …
10 Pearls of Wisdom From Keith Ferrazzi, Networking Ninja
There are hidden opportunities waiting to be accessed in everyone if you just tell them where you’re headed and what you want to achieve. In that vein, today I’d like to share ten networking tips from my personal business hero, Keith Ferrazzi, to help you achieve your goals.
If you aren’t clear about your own …
Why is the Social Graph Vital to Your Personal Brand?
The movement towards social media being the central nervous system for everything is well underway. The social media movement may be in its infancy, but like all growing trends, there will be those that see the light before others and position themselves for success. There will be big winners and big losers.
The personal brands …
MSNBC Misunderstands Role of Social Media in Job Search
Last week, MSNBC published an article called “Social Networking seldom gets new grads hired.” It argues that social media is not an effective way to land a job. However, it truly only makes the case that many people aren’t taking advantage of the tools available to them.
The article misses the point about how social …
Branding Tips from Goldman Sachs
I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …
Vouching: The Triple-Win Personal Branding Tactic
Which of the following 2 scenarios is more powerful?
1) You meet someone at a networking event, and introduce yourself and what you do.
2) You meet someone at a networking event, and while you’re talking, an unexpected 3rd person joins the conversation if only to say how much they appreciate yourself and what you …
Personal Brands: Stick Together
I spent the weekend in bootcamp at UCLA with dozens of amazing people who all were wrestling with their personal brands. I was their wrestling coach. I was also, at times, their opponent, referee, fan in the stands, hot dog seller, beer purveyor, mother, sister, aunt, and confessor. I could not be more humbled by …
Red Light Moments
I do an extensive amount of writing on what separates “rock stars” from everyone else at work. And while I’m a huge believer in the incremental edge, I also know there are times when you need to prove yourself in big ways.
Shining in the limelightThese are what I call “red light moments” and …