Personal Brands: Thought Crimes

What should a psychologist do when a client discloses an intention to harm himself or others? If these statements are just potentially criminal with no guarantee that they will be enacted – are they truly dangerous thoughts?

Yes.

I hear thought crimes constantly, and witness the harm they cause. I hear them from employees, clients, friends, family, vendors – the list goes all the way to the grocery store checkout clerk who snaps at a customer fumbling for her “loyalty” card.

style=”color: #000080;”>Not the Minority Report>

No, these thought crimes are not the revenge filled ravings of the insane. I’m talking about regular people like you and me. Most of us DJ an unbroken record of self-dissing rap. It’s the cause of brain sprain, when we “forget” about projects even when – especially when – our contribution is critically needed. It’s the screaming soundtrack in our theater of the mind that unleashes an angry exchange with a co-worker or superior.

style=”text-decoration: underline;”>Your thought crimes are a big part of your personal brand.> You can’t hide them. You do them. That’s why your personal brand isn’t “taking” or “building.” You’re pulling down your promotional posters as fast as you put them up.

I see thought crimes in action today from Loren, the young man who works for my company as a janitor. Loren clearly has the calm, congenial nature that should put him on the ladder to success, and off the real one he needs to change light bulbs. So, I pay him to take training on the simple software we use to schedule clients, and what does he do? He misses most of it, because he comes in a half-hour late. I tried him in shipping; he left the boxes open and unshipped.

He’s a fine young person who will probably spend the rest of his life vacuuming up the dust of our lives because his brain’s refrain is “I’m not good enough to do anything better than my parents.”

I know you commit similar thought crimes, because you are competent, talented, resourceful, special and filled with potential. Yet, you fail to enjoy everything you have to offer because you won’t stop listening to yourself.

style=”color: #000080;”>What’s on your mind?>

“I’m slow, clumsy, fat, stupid, and will never play for the Lakers,” (okay, that last one is probably true) or another litany of idiosyncratic self-insulting, diminishing, and mean spirited directions to yourself.

You think this self-denigrating, self-defeating garbage because it’s what you picked up from your folks, or what you fear others perceive about you. And your point is? Yawn.

Personal brands, here’s the harsh truth: your thought crimes are the only thing stopping you from figuring out how to have the life you crave – and truly deserve.

Encouraging thoughts don’t magically deliver the things you want; however, a positive talk track encourages your brain to figure out how to overcome real obstacles. Self-regard is the ONLY thing that transforms you from a loser to a winner.

I know there’s a real, wonderful you under the layers of misery you heap on yourself.

I know because I can see it. The way that kid in the movie could see dead people. I have the blessing and the curse of seeing the most positive, achievement oriented, spectacularly amazing you – even when I just see your photo. Even when I just think of you now while I am writing to you. Always when I meet you.

I also see the gunk you’re covered with.

Take a hot shower and wash it off. Circle around your most comfy chair three times and then sit down. Light a candle. All the while repeating, “I know exactly what I want and I’m excited to make it happen for myself.”

You will.

Picture of Nance Rosen

Nance Rosen

Nance Rosen is the author of Speak Up! & Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers.

TRENDING AROUND THE WEB

A 2026 study of search behavior found that 68 percent of Google searches now end without a single click, and small publishers lost 60 percent of their referral traffic in just two years.

A 2026 study of search behavior found that 68 percent of Google searches now end without a single click, and small publishers lost 60 percent of their referral traffic in just two years.

The Blog Herald

Despite decades of TV detectives insisting that liars can’t hold eye contact, a review of more than 100 scientific studies found no reliable link between how much eye contact someone makes and whether they’re telling the truth

Despite decades of TV detectives insisting that liars can’t hold eye contact, a review of more than 100 scientific studies found no reliable link between how much eye contact someone makes and whether they’re telling the truth

Global English Editing

The Blade That Keeps the Altar Clean: On Skepticism as a Devotional Practice, and the Guru You Meet in the Mirror

The Blade That Keeps the Altar Clean: On Skepticism as a Devotional Practice, and the Guru You Meet in the Mirror

The Vessel

The Body Was Never a Project: On Returning to the First Altar You Ever Knew

The Body Was Never a Project: On Returning to the First Altar You Ever Knew

The Vessel

Across seven studies, on average more than half of the children identified as mistreated at the time did not report it when researchers came back and asked them years later

Across seven studies, on average more than half of the children identified as mistreated at the time did not report it when researchers came back and asked them years later

The Vessel

In Denmark, a retired wind-turbine blade was cut and rebuilt as a bike shelter, turning one of the hardest-to-recycle parts of a wind farm into a roof people lock bikes under every day

In Denmark, a retired wind-turbine blade was cut and rebuilt as a bike shelter, turning one of the hardest-to-recycle parts of a wind farm into a roof people lock bikes under every day

The Vessel