A Cup of Coffee to Branding within Your Brand
If you have a sales team – even a small one, you’ll want to pay attention to their brands within your brand.
Your customers are no longer buying from your company – they’re buying from your sales executives. Today, your sales reps’ relationships and reputations are the lifeblood of your bottom line.
But just having …
Are You Shifting and Growing With The Times?
Recently, I met a highly successful 37-year-old who was one the youngest ever CFOs in Silicon Valley. “Jason” had an impeccable resume and his higher education was obtained from the most prestigious universities in the country. He was a gentleman who moved out of an impoverished neighborhood into one of high regard. Jason felt as …
5 Easy Steps for Networking Like a Pro
Networking can be a vital way to build contacts and grow your clientele. No matter what you’re looking to do with your personal brand, growing and nurturing your network will help you get there.
To network like a pro, I’ve broken down the vague task of “networking” into five easily executable steps:
Networking stepsStep …
Are You Lucky or Actually Good?
Through the years, I have always heard, “You are SO lucky, you are able to get whatever you want!”
It’s true I am able to get almost whatever I want, and although I laugh when I hear the frequently repeated remark, on a deeper level it’s almost insulting. The key to getting what you want …
6 Easy Steps to Identifying Your Blogging Niche
Last week, I wrote about leveraging a blog for your personal brand. In the article, I said that one of the most important aspects of creating a blog is deciding on a specific topic – or niche – to write about.
What’s your niche?But how do you decide on a niche to focus on? …
A Cup of Coffee to Becoming a Linchpin
Chances are, if you’re reading this blog, you’re searching for something. Not searching as in Googling – I mean really searching – for a way to describe and display your unique gifts to the world. You may be searching for the precise words to describe your talents, the most relevant differentiating message, or the most …
True Story: Do Something A Celebrity Will Never Forget
I heard a great personal branding story on a visit to my former hometown of Montreal.
The story was about what happened when my friend Amiel Bender of Beth Ora Synagogue in Montreal met one of the most famous Canadian hockey players ever, the great Jean Béliveau.
If you’re not familiar with hockey, Béliveau played …
Lessons in Personal Branding from NPR’s Car Talk
Tom and Ray Magliozzi’s Car Talk is one of the most successful personal brands on NPR, National Public Radio. The enduring strength of the Car Talk brand can be measured by:
Numbers. Over 4.4 million listeners tune-in each week, listening on 588 radio stations around the world. Fund raising. Car Talk is consistently one of…5 Little-Known Factors Could Affect Your Personal Brand
Although it’s a constant uphill battle to build your brand, destroying or severely damaging it is scarily easy. In that vein, you’ll want to stay away from the following practices:
Appearing Unfocused
You might have multiple interests or passions. Think about which is the most important or most developed to focus your brand around. It …
3 Ways to Take Your Personal Brand Offline
I’ve shared lots of tactics with you about branding yourself online. But what about when you take relationships offline? When you meet people you may (or may not) have a relationship with online?
Although you’ll be in a different environment, a lot of the same rules still apply to offline relationships. You want to convey …