Tag: Personal Branding

Employer BrandingLifestyle & Habit BuildingRecruitment & Job SearchRelationship Networking

Some Hiring Managers Are Doing It Wrong

As someone who has been on many a job search, I can tell you that the way people in this country are hired is broken. And the parts that aren’t broken, are needlessly rude and disrespectful.

1. Hiring managers insist on receiving paper résumés in the mail.

Paper résumés?! Seriously?! Who the hell still uses …

Career DevelopmentCorporate BrandingMarketing & Personal BrandingRelationship Networking

Video Tips and Ideas for Small Businesses and Brands

“It’s too expensive,” or “It’s takes too much time!” These are the reasons I usually get from people as to why they haven’t made a video about their business. And I agree—producing a video never goes as quickly as writing a blog post or a tweet. For some, just uploading a video will require a …

authors cornerCommunication & Networkingguest postRelationship Networking

Penelope Trunk’s Journey from Trade Publishing to Self-Publishing

The story of Penelope Trunk’s journey from trade to publishing to self-publishing is a “must read” for anyone interested in writing a book to build their personal brand.

It’s an entertaining story of the frustrations she encountered after receiving an advance from a major trade publisher, and her decision to self-publish her book. In telling …

Relationship NetworkingReputation Management

Handling A Personal Branding Mistake, Inspired By Nicolas Cage

Recently, a student at Toronto’s York University became an Internet sensation during an exchange with a potential employer. When inquiring about an open administrative position, 20-year-old Vanessa Hojda accidentally attached a hilarious yet terrifying photo of Nicolas Cage in lieu of her resume. Then, she blogged about it on her Tumblr, where the post now …

Communication & NetworkingJob SearchLifestyle & Habit BuildingRelationship Networking

Job Seekers: Branding Yourself As A Generalist Doesn’t Work

It used to be, the further you got in your career, the more you described yourself as a generalist.

You’d brand yourself as a generalist because that’s what you’ve learned your whole career – that being a generalist was valuable, demonstrating your ability to quickly adapt to new situations and learn new skills.

The generalist…
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resume brands
Brand Yourself AsJob SearchLifestyle & Habit BuildingRelationship Networking

Your Resume Brands You – Whether It’s Managed or Not

If you’re searching for a job, your resume brands you , like it or not.

I’ve talked to candidates who have refused to brand themselves – They felt branding was for products, not people.

While I can appreciate that candidates don’t like the idea of marketing themselves like a cheeseburger or insurance policy, you brand …

Relationship NetworkingReputation ManagementSocial Media

You Should Mix Your Personal and Professional Lives

It’s an important and frequent question: should I put personal information on my professional networks? Should I put professional information on my personal networks?

Yes.

I like blurring the lines between the personal and professional halves of my life. For one thing, it’s part of my brand. I’m a humor writer and fiction writer in …