Tag: Personal Branding

Communication & NetworkingLifestyle & Habit BuildingRelationship NetworkingReputation Management

Google Yourself to Manage Your Brand

Have you ever Googled yourself? According to a new study from the Pew Research Center, 56 percent of Internet users have searched for their own name online. This is up from 22 percent when they first asked Internet users in 2001, but today’s percentage has remained relatively the same in the last few years.

It …

Communication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

What’s the Best Answer to the Dreaded Weakness Question?

Research on investor confidence sheds light on how you should answer the worst question you may be asked in a job interview. That would be:

What is your greatest weakness?

You could of course, be honest. The true answer might be:

Fig Newtons

Fine, limp hair with no volume

My right quadriceps

Ryan Gosling

MASH …

Career DevelopmentEmployer BrandingmanagementRelationship Networking

Eliminating “It’s Not My Job Attitudes” at Your Workplace

The more client work I do the more creative I have to get.

I find my clients’ continue to offer me unique opportunities to stretch my comfort zone as I try to stretch theirs’. It’s become a wonderful symbiotic relationship.

Last week I was confronted with a situation where a client was challenged with a …

Career DevelopmentConfidence & AppearanceLifestyle & Habit BuildingRelationship Networking

Personal Branding Weekly – Guilty of Bad Brand Impressions?

Comment below – have you ever seen that post in a LinkedIn group asking if you would share their resume with your contacts (and then, yes, they do attach their resume)? My first question is “why should I? What have you done to compel me to speak positively on your behalf?” Just asking me to …

Career DevelopmentCommunication & NetworkingMarketing & Personal BrandingRelationship Networking

Focus on Benefits and Buyer Motivation to Make Sales

One mistake made by many new business owners is focusing on the features of their products or services when advertising. Having great features is important to building a successful business, but advertising features is not the most effective way to market your product or service. Consumers don’t care much about your great features. What they …

authors cornerBook ReviewsCommunication & NetworkingInterviewLifestyle & Habit BuildingMedia BrandingRelationship Networking

Women Who Don’t Wait in Line: An Interview with Reshma Saujani

Recently, I spoke with Reshma Saujani, the founder of Girls Who Code, a national non-profit organization working to close the gender gap in technology. Reshma is also an attorney, and in 2010 became the first Indian American woman in the country to run for US Congress (for the state of New York). In her new …