Why Negotiations Fail And How to Fix
Excellent lessons may be learned, by reading the news every day. Taking the time to analyze what we should do, and what should be avoided in our own business will keep us on top of our game. The topic of late is that of negotiation – both at the local (San Francisco) and national levels.…
The ABC of Retaining Brand Dominance
Building a business is a long process from initial idea, to start-up tasks, to identifying and reaching a market. And then it happens, your business is a success. You’ve captured a market share and have a loyal following. Now you can sit back and enjoy the fruits of your labor. Right? Wrong.
Especially in today’s …
Klout as a Personal Brand Builder
When it comes to personal branding with social media what might come to mind are things like keeping your Facebook and Twitter accounts professional should your prospective employer Google you; or, deciding on your visual branding. But did you know that Klout can also help you build a brand?
Wikipedia defines Klout as: “…a website …
Communicate in the Way That Works For You
What are the best stories you have ever heard? How long did you remember them? Do you still remember them? What made them memorable?
My guess is … they were personal stories and/or they were personalized and enhanced by the story teller.
The storyteller likely included passion, drama, humor and perhaps a bit of self-deprecation. …
Resume Tips – Brand and Land
It’s common knowledge that we all spend what would seem to be ‘light-years’ painstakingly preparing our resumes only to find out that the initial review is about 10 seconds before the reviewer either dumps it in the ‘no thanks’ pile or the ‘maybe’ pile…ouch!
So, what is it that can make or break that first …
Audio Branding and Its Importance to Your Personal Brand
Audio branding, also known as sonic branding, is a verbal identity that gives a personal brand its own distinct personality using tone of voice. It makes use of sound to reinforce a company’s identity and brand. Sound has always been a great tool to convey memorable messages to consumers as it is something that we’ve …
How Often Should You Be Checking In on Your Competition?
How often do you check up on your competitor’s brand mentions and sentiment? What do you look for?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that …
Picture Your Personal Branding Strategy
Christine Chopyak’s Picture Your Business Strategy: Transform Decisions with the Power of Visuals shows how you can picture your journey to personal branding success from the present to the future.
Visual thinking is one of the most important success strategies in business and personal branding today. Previous articles, like Resume Tips for Projecting a Creative …
Endear Yourself to the Buyer
Nobody likes to be a nobody, but unfortunately, that’s what you are at the beginning of the job search process, provided you’ve just joined the ranks of those in transition. Those who are the decision makers about your future do not initially know anything about you, so you have the chance to impress them, and …
4 Clichés To Remove From Your Personal Brand
Are you a self-proclaimed social media guru? Do you consider yourself a people person? If so, you’re about to learn some important lessons about personal brand management.
You’ve probably been told to avoid clichés as much as possible throughout your job, writing, and social media, right? Although most people can relate to the majority of …