Maximize Content Marketing by Repurposing
Content is king. Content showcases your expertise, is affordable to create, and easy to distribute. The challenge is producing quality content on a regular basis. The answer is to repurpose content you already have into other formats. Here are tips for turning one piece of content into several resources.
1. List content you already have. …
Tips for Creating a LinkedIn Profile that Gets Noticed
If you are in business you need to be on LinkedIn. This is also true if you want to be in business. Meaning, if you are in school … now is the PERFECT time to get started on LinkedIn. No matter where you are in your career NOW is the time to spend some time …
What’s Your New Relationship Plan for 2014?
Most successful people will agree that the trajectory of your career (or life) will be dictated by the relationships you build and the experiences you have. As 2013 comes to a close, many professionals and business owners are spending time planning out their 2014 commitments and goals. Business plans can turn into a joke as …
Interviews are About Understanding the Psychology of the Interviewer
We may not recognize or admit it, but each of us is driven by our own personal psychology–and so is the interviewer. Therefore, the better we understand the decision maker the better we can answer his questions thus improving the chances for getting the job. This sounds logical doesn’t it? So let’s talk about the …
The Holiday You
When we speak of Christmas and New Year’s Eve we generally think of happy times, as well as of those who become more forgiving and giving, too. It’s curious why this isn’t the norm all year round.
As a business professional, being a better person is critical for attracting the right attention and clientele. Your …
Interview: Can You Work Overtime and Weekends?
Of course, you can work overtime and weekends. The real question is: WILL you work overtime and weekends, WITHOUT being resentful? Will you work those nights and weekends with the same energy, diligence and good attitude that you are promising you’ll bring to the job every day?
Wow, you might think. They haven’t even hired …
Personal Branding Weekly – Readers are Leaders
In 23 days, 2014 will arrive! Because my work is highly focused on small business owners, they are doing one or more of the following as 2013 comes to an end:
Hustling like crazy – selling products and services. Reviewing 2013 and setting goals and strategies for 2014. Moaning that no one will make a…Becoming Influential and Compelling at Work
Becoming influential and compelling at work doesn’t so much have to deal with one’s looks. For instance, when a Steve Balmer or Jack Welch enter a room (neither known for being particularly handsome), their aura quickly makes them the most attractive people in the space.
Once they speak, people realize that it’s not the nice …
A Gap Year May Help You Adapt in College
Parents spend thousands of dollars in preparing their children to test well for college admissions tests and countless hours worrying about what school their child will attend but often overlook the issue of how their child will adapt to college once they get there. Leaving home for four years after high school following eighteen years …
Smarts, Luck and Hard Work
When the confluence of these three things happen simultaneously there can be magic in the air. Of course, that’s the magic everyone is seeking. Whether they are seeking to become a newly minted entrepreneur or whether they are a seasoned industry veteran. Corralling the smarts, creating the luck and putting in the hard work takes …