How Five Types of Personal Brands Attract Perfect Clients
You cannot be all things to all people. As we say in marketing, find a target rich market. Lucrative markets are filled with people or companies that are suffering and have a budget to pay YOU for the remedy you’ve decided you want to offer. You simply need to show up online and on-ground where …
How to Evaluate and Negotiate a New Job Offer
You finally got the offer you have been waiting for! However, the salary is below what you are expecting. Now what? Should you accept the offer or reject it? How are you going to evaluate it? Read below and find the answers.
First of all, you should not evaluate the offer based only on salary …
Independent Contractor
A couple of days ago, I was reading an article about career management and came across the following advice:
If you want to survive and see new opportunities, “think of yourself as an independent contractor,” said CRAIG ALLEN, Creator, ‘Career Doctors’ radio show. “It does not mean you can’t be loyal to the company, but …
The Power and Importance of Language in Branding
“Build a better mousetrap and the world will beat a path to your door,” is an inaccurate phrase attributed accurately to Ralph Waldo Emerson, regarding the power of innovation.
I thought of this recently after my breakout session seminar at an industry professional development conference and I realized that the phrase is only partially true.…
Personal Branding Weekly – Do You Know Who to Connect With?
As long as people do business with people and business is built on relationships, networking will be important. Online and offline networks are both important, but it’s online networking that’s powerfully driven the need to know who to connect with. After all, with the world at your virtual fingertips – who do you spend time …
Your Brand Is Being Built For You
I think it’s time for a reality check: If you’re on the internet today, you are building your brand. Whether you like it or not, you are building your brand. It is time to think about and take control of your most valuable asset, you.
Do you use Facebook? You are building your brand. What …
6 Reasons Employers Will Pay You More
When employers come to us, they all have broad requirements as to the traits they are seeking in the sales or marketing rep whom they are looking to hire.
Some have overly stringent background requirements. Others may just want someone who is intelligent, ambitious and fits in well with the company culture. Regardless, in an …
Basic Articles Mean Mediocre Articles
Rescue me from beginners’ secrets!
Everywhere I turn, I’m inundated by yet another article about “social media secrets” or “blogging secrets” that don’t contain any actual secrets. They’re such beginning-level articles that, if they had any secrets, have the worst-kept secrets anyone has ever known.
“Psst, hey buddy. Edison invented the light bulb. Don’t tell …
Develop a Personal Brand Mindset in the Workplace
In a struggling economy, there are no guarantees when it comes to keeping a job. Employers can and do let workers go for a variety of reasons, not all of which are fair. In this atmosphere, many employees want to play it safe by towing the line to protect their job. However, the safe route …
Focus On What You Can Do For Your Company!
The hiring process can be overwhelming, confusing, and frustrating as more candidates are competing for fewer jobs in a rapidly changing economy. There is a lot of advice online regarding how to ace an interview but much of it focuses on what to say and almost suggests there should be scripted answers to hiring managers’ …