7 Things You Got Wrong About Millennials
The Millennial market is one of, if not the most important consumer segments to marketers right now. They represent a tremendous shift in the way consumers interact with brands, mostly built off of the growth of the internet and social technology over the last 10 years. For years marketers have been relentlessly searching for the …
Social “Me”dia Syndrome: A Deadly Epidemic
That Will Cause Your Brand Building and Business Growth to Suffer
Could you be suffering from Social “Me”dia Syndrome and not even know it? Unfortunately, this common ailment is causing millions of businesses and individual’s serious pain when it comes to their online brand building and business growth efforts.
So what is Social “Me”dia Syndrome? …
How to Be a Closer: Part 1
Regardless of whether you want to work for yourself or climb the ladder of corporate life, to be successful, there’s one thing you have to fundamentally understand: Sales.
Yes, I know.
If you’re like most people, you’re quietly cringing and squirming. 99.9% of us don’t like to sell, and for good reason. In sales, you …
5 Things I Have Learned As a Generation Y Business Owner
Almost three years. THREE YEARS!
It has almost been three years since my company drove a stake into the ground in Indianapolis and Oklahoma City. It is funny to look back on the process and change the business has gone through. From working out of an apartment to moving into offices, hiring employees, speaking through …
Your Brand and Public Performance
For three years, I’ve had a spot on our local CBS station as the local “go to” person for questions about branding, marketing and business. In addition to that Thursday morning spot, any time they need a snippet of information, a quote or a comment, the local media comes to me first. This has translated …
The Ultimate Image Test
If you’re a follower of this blog or a student of personal branding in general, then you probably know that your image (i.e. your brand) is made up of two things: how you see yourself and how others see you. Recently I wrote about creating a vision board as an exercise in self-discovery but, if …
Personal Branding Tip: Stop Trying to Control Your Employees and Brand
Are you worried your corporate marketing department and lawyers are going to stop you from creating your personal brand? If you are, this post is for you and for the corporate control freaks fighting a fool’s battle.
The marketing department has lost control of the brandWhen I write and talk about personal branding, quite …
The Tri-Fecta of Opportunity: Personal Branding, Social Media and Inbound Marketing
Lately, I’ve had some interesting conversations on Personal Branding, Social Media and Inbound Marketing. I really enjoy writing and speaking about these topics because they are the new frontier of the Web 2.0 marketplace. And when combined properly they can create massive opportunity where it would not have existed before.
Once upon a success story……Are You Fun to Advocate For?
Much of the time we talk about ways to be connected, referred, recommended and advocated for. From logistics, strategy and tactics, there are many valuable tips and posts! Yet, there’s a basic question that we often fail to address and that is….am I fun to advocate for?
When someone speaks positively on your behalf, engages …
Personal Brand and Word of Mouth, Part 5
This is part five of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of …