How to Greet Defeat and Come Back Richer
Coke had New Coke. Tylenol had poisoned pills. General Motors has bankruptcy. What do these big brands have in common, and what can you take away from their experience?
Resilience, the ability to bounce back from a significant stressor, is definitely an attribute of successful brands, personal and otherwise. We all experience loss, failure, betrayal, …
The “Music-Resume” Approach to Personal Branding
In mid-July, I was being smothered by the metaphorical unemployment mosh-pit at this summer’s hottest event for recent graduates: The Post-College Job Search. It’s a chaotic cluster of potential employees scrambling atop one another in hopes of landing a career launching entry-level position. It’s claustrophobic. There’s pandemonium. You might get stepped on if …
A Visual Guide: Personal Logo Design Tips For Non-Designers
When you’re young, monograms seem nerdy. However, once you’re older and design gets involved, a monogram or personal logo can become critical in making your personal brand memorable.
Use this visual guide to create or improve your own personal logo.
10 ideas to inspire you1. Is there some object or symbol associated with your …
Personal Branding Road Signs | Pass with Care or No Pass
On the back roads of New Mexico, you’ll drive on lonely two lane highways that will every now and again feature these signs… “Pass with care” and then “No Pass”. There are times when there are huge 18-wheelers blocking your progress as well as your speed down the highway and you might make the decision …
The 5Ps of Marketing
Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.
You as the productViewing yourself as the product that you are marketing, might help you in wrapping your mind around the …
Could Your Social Media “Expert” be a Fake?
If you haven’t already noticed, the concept of social media has become a mainstream topic that bloggers, media outlets and movie stars continually obsess over daily.
As the “Oprah Effect” has taken root in the marketplace after featuring Facebook and Twitter on her show…the “social media craze” has been established and validated.
The almighty status…7 Funny Personal Branding Cartoons
Some personal branding cartoons for a good laugh.
#1 Marketing #2 First impressions #3 Egosurfing #4 Dressed for success? #5 Aloof #6 Googlebot #7 Having a planThis cartoon is by Dave Walker.
Bonus #8If you like these personal branding cartoons, you might also enjoy my 20 Best-ever Web Comics About the Job You …
Capture Minds by Actively Marketing Your Personal Brand
Today, I spoke with Tony Rubleski, whose here to help your brand break free from the clutter and mass messages sent daily. Tony reveals some important marketing strategies that could help broaden the awareness of your brand, attract new clients and start a word-of-mouth buzz campaign. We also discuss writing great content and how to …
Even the Receptionist Needs to Be a Corporate Marketing Maven
The corporate view of personal branding is very different than from an individuals point of view, which I’ve previously discussed. Companies need to understand the importance of personal branding within the corporate culture. If only the executives have a grasp on the corporate message, then the company will fail. I believe that you have to …
Personal Brand Stereotypes #8: Choose Your Major Wisely
The number one most important factor to employers selecting entry-level candidates is their major (44%). I think it’s pretty obvious why this carries the most weight. If you are a finance major applying for an entry-level position in marketing, it may be challenging to convince them that your experience and learnings can apply to that …