Tag: Marketing

Brand Yourself AsRelationship NetworkingReputation Management

What Do Flint McGlaughlin and Coco Chanel Have in Common?

Flint McGlaughlin is the Managing Director and CEO of MECLABS, an organization that conducts content and optimization experiments to improve the performance of sales and marketing programs.

Coco Chanel, a pioneering French fashion designer, is considered one of the world’s most elegant women.

So how can the two possibly be compared? Certainly, Flint is very …

Brand Yourself AsLifestyle & Habit BuildingMedia BrandingPositioningPublic RelationsRelationship Networking

Leverage Everything

Two weeks ago, I spoke at another event for Bloomberg TV, in conjunction with Brighthouse Networks in Detroit, Michigan. Bloomberg is my #1 client as a professional speaker. Before the event, I did a short TV interview with WDIV, the local NBC affiliate. That was the first television interview I have done as an author …

Career DevelopmentCommunication & NetworkingRelationship Networking

A Cup of Coffee to Niel Robertson and His Crowd

The fact that Niel Robertson spells his name with an “i” before the “e” isn’t the only thing that makes him unique. He has successfully founded two software companies, and is currently going gangbusters with his third start up.  On top of being an incredibly savvy businessman in the heart of pounding Boulder, CO entrepreneurial …

Brand Yourself AsRelationship NetworkingReputation Management

Authors, Publishers – Everyone Needs to Brand

Some authors view writing books as their sole livelihood while others view the craft as an added dimension to their core business, plus a vehicle for building credibility with their intended clientele. The self-help books need to reveal great content and the reader’s attention must be drawn in for fiction. Upon achieving this, the author’s …

Communication & NetworkingLifestyle & Habit BuildingRelationship NetworkingReputation Management

Opportunity Knocks More Than Once

In case you are just starting out on a new venture, it may be hard to believe the headline, “Opportunity knocks more than once.” In the early days, you frequently find yourself thinking, “If only opportunity would come around just once!”

Most often it takes dedicated work over a few years to begin seeing occasional …