Asking for AIR – Advice, Insights, and Recommendations
Frequently, when people use their contacts to try to change jobs or careers, they make one of several mistakes:
They spend the whole time talking about themselves They spend the whole time asking questions the other person doesn’t feel comfortable answering They squander the opportunity and forget to meet their primary objectives.How you present …
Do Your Posts Fit the Channel?
Engaging your audience isn’t always as simple as creating a basic post that can be used in any situation. Because there are numerous social mediums available, we must always consider that there are several different audience desires that coincide with them.
Basically, social networks and audience channels have different formats and different audience bases, all …
The Lazy Way to Build Relationships
I’m not a big networker. I dislike networking events, I’m a hesitant public speaker, and I prefer to stay at home and watch a Netflix movie with my girlfriend rather than go out to a startup mixer here in the city.
But yet, I still meet new people every week and consistently expand my network. …
Entrepreneurs that Utilize their Online Reputation to Get Customers
When I first started as an entrepreneur in 2007, my company was called FD Career. Our goal was to build a virtual community to help make the brick and mortar business world more effective and productive. My role within the organization was sales and marketing, and I was in charge of obtaining new clients. My …
Improve Social Media Reach with Quality Followers
The old adage states that it is not what you know, but who you know, that makes all the difference in career success. That phrase applies to personal branding in many ways, including social media followings. The quality of the profiles associated with your business or name say a lot about who you are and …
Personal Branding Weekly and the Importance of Fit
The title from Jeff Shuey’s post this week, Don’t Get Mad….Get Productive, served as our mantra this week. From another announcement by Best Buy of bringing employees from home back to the office to the supersized cover photo changes on Google+ and Facebook’s newsfeed change announcements, there was quick a bit of …
The Value of Face Time for Your Personal Brand
Even as an established author who has held book signings before, I have to admit that I was nervous when I set out for Cherry Hill, NJ, this past Saturday. It was my first signing for my latest book, When Talent Isn’t Enough: Business Basics for the Creatively Inclined, but I wasn’t sure why I …
Marketing Techniques to Grow Attention and Sales
Have you given thought to your title or is it time for an update?
Upon hearing the title, “Director of First Impressions” my attention was immediately grabbed as I cheerfully recognized the title replaced the traditional and boring word, “Receptionist”.
The clever title captures a few important ideas and tips …
Understand Thank You Notes to Prevent a “No Thank You!”
In today’s competitive job market, it is common sense to take the extra time to write a post interview “thank-you” note. It not only shows you appreciated your prospective employer’s time, but it gives you another chance to refresh the interviewer’s memory about your application. There are ways to maximize the effectiveness of your note.…
Personal Branding Weekly and Visible Word of Mouth
Editor’s Note: Thank you to Oscar Del Santo for his tremendous contribution as a weekly columnist here at the Personal Branding Blog. In addition to wonderful insights on personal branding, Oscar delivered a unique perspective on personal branding in another culture and being able to express that across country lines. Oscar was …