Figure Out Exactly What Your Audience Wants
Marketing, branding, selling all boil down to figuring out what your most perfect customer wants.
Your brand is a distilled version of what your perfect customer deeply craves.
But, how the heck do you go about figuring this out. After all, it is the rare exception that a company advertises exactly what they deeply crave.…
Networking Holiday Style
The holidays are upon us and we are either invited to business functions and social parties or we decide to host a party ourselves. Many people view these events as stressful. Accordingly, some ideas are listed below to help you enjoy the events more fully. And they are designed to help further enhance your personal …
Strategies to Maximize Your Job Opportunities
In order to bridge the gap from college to your first career you need to know yourself; what do you bring to the table and what drives you, what you value and what …
Transitioning From Roadblock To Success
While in conversation with ‘Ron’, as he relayed his #1 stumbling block as a beginning entrepreneur, the expression, “misery loves company” came to mind. Ron used to believe his perfect prospective clientele was X, but he found that X was either lacking the money to invest in sales training or was simply not interested. Despite …
Integrate your Personal Brand into Your Resume
You may think a resume is just a resume—same old thing for everyone, right? Not quite. A resume can be a vital component of your personal brand. Resumes aren’t just for people seeking employment; they offer a professional overview of your experiences and help distinguish you as an individual whether you run your own business …
Why You Should Never Make a Cold Call Again
Cold calls rarely work. And, when they do, it is a game of numbers, of getting enough (hundreds?) of resumes or leads out there, hoping that one will stick.
Warm calls, on the other hand, are far more likely to result in success: a client or a new job.
And, today, there is no reason …
Brochures Versus One Sheets For Selling Your Services
It’s time for a fresh look at the pros and cons of brochures versus one sheets for selling your services to prospective clients or employers.
Your choice of brochures versus one sheets is critical in today’s fast-moving, attention-starved, Internet world.
Start by exploring your options with an open mind, rather than automatically choosing what worked …
The Personal Media-Morph…
…I Should Find You in Text, Video, Audio and More
The Internet. Isn’t it grand? So much information. Day and night. In all forms – be it the text of a New York Times article, a “How to Cut Your Own Hair” video on YouTube, or the rumblings of a comedian and celebrity chef on …
Day of the Dead
The top three fatal mistakes you can make in marketing are:
Underrating your competition (and failing to create a competitive advantage) Misunderstanding what your target market (audience) will buy and why Failing to repeatedly deliver a crisp, clear, consistent and compelling messageThis “don’t” checklist works for business, consumer and personal brands. The deadly dangerous …
Reboot For Improved Results
Back in the corporate sales environment, a kind I.T. Manager, upon hearing me angrily talking back to my computer, advised, “Elinor, when your computer gives you challenges, just re-boot!” His advice definitely applies to entrepreneurship.
We hear about authors experiencing writers block, job seekers who feel they are “up a wall,” and business owners who …