What Do Flint McGlaughlin and Coco Chanel Have in Common?

  • 0 min read

Flint McGlaughlin is the Managing Director and CEO of MECLABS, an organization that conducts content and optimization experiments to improve the performance of sales and marketing programs.

Coco Chanel, a pioneering French fashion designer, is considered one of the world’s most elegant women.

So how can the two possibly be compared? Certainly, Flint is very elegant…but, here’s the point:

Coco Chanel said: “Before you leave the house, look in the mirror and remove one accessory.”

Dr. Flint McGlaughlin says: “Clarity trumps persuasion.”

Just as Chanel’s fashion was a statement, so, too, is your content. Before you send out that email, publish your whitepaper, or decide on your value proposition, take a good look and remove all the extraneous, persuasive words and make it clear.

If you’ve said everything you need to in order to get your point across, stop writing just to fill up the white space.  🙂

Picture of Wendy Brache

Wendy Brache

Wendy Brache builds and executes personal branding and online marketing strategy for executives and corporations in the high-tech sector. She is the author of Sales Force Branding: Differentiate from the Competition, and co-creator of the Sales Force Branding program. Wendy is a senior consultant specializing in B2B Corporate Social Media, Demand Generation and Marketing Automation, and is also a featured marketing technology speaker and columnist on renowned websites, such as Maria Shriver’s Women’s Conference, Chopra’s Intent.com and Denver’s GreatIdeasForKids.com.

TRENDING AROUND THE WEB

Saying “thank you” on reflex and actually feeling grateful aren’t the same event, and decades of gratitude research suggest that the benefits come less from simply saying the words than from genuinely noticing and appreciating something good, which means the automatic version and the deliberate version may be doing two different jobs.

Saying “thank you” on reflex and actually feeling grateful aren’t the same event, and decades of gratitude research suggest that the benefits come less from simply saying the words than from genuinely noticing and appreciating something good, which means the automatic version and the deliberate version may be doing two different jobs.

Global English Editing
We tend to read children’s screen time as a discipline problem, but a Family Relations study of 822 U.S. caregivers found it sat closer to the parent’s own stress than to the child’s behaviour.

We tend to read children’s screen time as a discipline problem, but a Family Relations study of 822 U.S. caregivers found it sat closer to the parent’s own stress than to the child’s behaviour.

The Vessel
People who let their mind slide during the quiet stretch of a task and snap back just before it gets hard may not be undisciplined, a preregistered clock-task study suggests they may be strategically modulating their attention.

People who let their mind slide during the quiet stretch of a task and snap back just before it gets hard may not be undisciplined, a preregistered clock-task study suggests they may be strategically modulating their attention.

The Vessel
People who remember the order of a day but not its details aren’t losing their memory, they’re showing what sleep tends to keep: roughly 53 adults in a Baycrest art tour held onto sequence, not surfaces.

People who remember the order of a day but not its details aren’t losing their memory, they’re showing what sleep tends to keep: roughly 53 adults in a Baycrest art tour held onto sequence, not surfaces.

The Vessel
The Ground Remembers: Walking as the Oldest Instrument We Still Know How to Play

The Ground Remembers: Walking as the Oldest Instrument We Still Know How to Play

The Vessel
Vocabulary tests are among the subtests most closely tied to IQ scores on standard batteries, not because a large vocabulary sharpens thinking in the moment, but because vocabulary size reflects the sustained reading and learning that verbal-intelligence measures are designed to pick up

Vocabulary tests are among the subtests most closely tied to IQ scores on standard batteries, not because a large vocabulary sharpens thinking in the moment, but because vocabulary size reflects the sustained reading and learning that verbal-intelligence measures are designed to pick up

Global English Editing
Load more
CATEGORIES
Explore