You’re “IT”
When I was a kid, one of the favorite games to play in the neighborhood was called “IT”. The premise of the game was a simple one. One person was “IT” and had to cover his eyes and count to twenty. During this time, the rest of the players would hide. After the “IT” person …
Personal Branding Weekly – Readers are Leaders
In 23 days, 2014 will arrive! Because my work is highly focused on small business owners, they are doing one or more of the following as 2013 comes to an end:
Hustling like crazy – selling products and services. Reviewing 2013 and setting goals and strategies for 2014. Moaning that no one will make a…Leveraging the Holiday Season for Personal Branding
The holiday season is one of the few times in the year when every professional has a good excuse to connect with all contacts. A simple physical holiday card or gift is a great way to say, “hello,” and stand out in a world that has gone almost completely digital. However, simply purchasing generic holiday …
3 Things to Do So Your Posts Are Seen
As a business person looking to maximize on its social media endeavors, the top goal will be to get people viewing your posts. This will do by updating constantly and sharing the latest informative content. However, not every one of your posts will be seen by your audience. Even with your best efforts, some of …
Why Should Companies Hire International Candidates?
Companies should hire international candidates because sometimes it is very difficult to find some of the skills that they are looking for among the domestic ones. Therefore, they should hire international candidates to fill that skills gap.
For example, statistics show that there aren’t many domestic computer science students studying programming in Java. Consequently, employers …
Personal Branding Weekly – We Want What You Have
As a small business owner, that’s what you want to hear from your target market (the specific audience that you provide service or products to). That does require that you’re visible to your target and that know who you are, that they like you enough to do business with you and that they trust who …
Branding vs. Positioning: What’s the Difference?
One of the biggest challenges new business owners have is understanding multitude of business and marketing concepts. Two of these concepts are branding and positioning. Both are important to reaching your market and are related, yet they’re very different.
BrandingYou want to direct the brand image of your company through the quality of your …
Looking Backward to Move Forward
It was once said, “There is a reason why the windshield of a car is so much larger than the rearview mirror. We need to always keep an eye on where we are headed but also remember from where we came.” This saying applies not only to driving but business as well for a number …
Personal Branding Weekly – Frustrated with Twitter?
I’m honored to have had the opportunity to present at the #SMX Social Media Marketing Conference this week. What Are 3 Blunders Hindering Your Ability to Connect With Influencers on Twitter?
My hope, as always, is to help you be more effective in your marketing and more efficient with your time.
Please review my presentation …
Every Moon Shot Matters
This week the world will be remembering the passing of John Fitzgerald Kennedy. The 35th President of the United States of America. The only US President to have earned both a Purple Heart and a Pulitzer Prize.
JFK was known for many things – before, during and especially after his Presidency. A few of them …