Don’t Scare People Away With Your Email
Building up a sizable email list takes a lot of work, and late nights. For all your trouble, you want to continually grow your list, or at the very least, keep good numbers. However, if you take a closer look, you’ll always notice a few drops now and then.
On the flip side, your direct …
Revving Up Personal Tripod to Experience Success
Our personal tripod is at the center of all we do and it needs to be nourished to feed the soul. The three legs of our unique tripod consist of mind, body and spirit. When all three legs are deeply rooted together, just like a traditional tripod, we become unshakeable and unstoppable. We can achieve …
Build Your Brand Trust on Social Media
Where does your business rate on the consumer trust meter for your brand on social media?
According to a study by market researcher, Ipsos, 38% of people have recommended a brand they “like” or follow on a social network. Word-of-mouth recommendations have become the norm for brand followers. Nielson reports that more than 90% of …
MYTHBUSTING: Solopreneurs Don’t Need Facebook Business Pages
When Facebook started out, it was the premier platform to share photos and personal experiences with friends. It still is with great success, but in line with keeping up with the times, Facebook is more than just a place to meet friends. Where it was uncommon to find businesses using Facebook, it is now more …
Ask “Why Not” Create and Deliver
Politics offers many lessons both good and bad. Reflecting upon November 22, the date of the Kennedy assassination, today’s article is about JFK and his brother Robert. No matter your political leaning, they did have the entrepreneurial spirit from which powerful lessons may be learned.
John F. Kennedy astounded the world when he announced,
One …
The Importance of Attending Industry Events
Many people skip attending industry events unless they are required to. They usually underestimate the importance of these kinds of events. They find excuses not to attend such as “I have a very important meeting that day” or “I am very busy during that time” or “the ticket prices are expensive.”
You shouldn’t wait until …
Tips to Generating Repeat and Referral Business
Generating repeat customers and referrals are the most effective, affordable ways to build your business. It costs very little to keep a customer and solicit referrals compared to other marketing techniques. Further, repeat and referral customers require less work to convert to a sale because they’re already conditioned to like you. That’s why all marketing …
Establish the Sale and Create a Returning Clientele
How to go get that sale!
There are a number of steps needed to walk into an office as if the sale is undoubtedly yours for the asking.
1. You adhered to every request humanly possible.
By willingly working to accommodate your intended client without complaint, you will make it very easy for them to …
How to Win Friends in Corporate America
Corporate America, especially in a down economy is a very difficult place to get ahead. In some corporate cultures, people are out to get each other as much as they are out to win business from prospective clients.
Politically speaking, you have to be highly savvy to get ahead. By savvy, I am referring to …
5 Ways to Expand Your Brand on Pinterest
Have you ignored Pinterest in your social media marketing because you think it’s just about recipes, crafts and other women’s interests? Then you might be surprised to discover that Pinterest produces 4-times more revenue per click than Twitter or Facebook, according to Social Media Today, which says, “Pinterest buyers spend more money, more often, on …