New Beer Flavor Showcases Marketing Leverage
I was at a friend’s house this weekend and he offered me a new beer that just came to market in Rhode Island a few weeks ago. I accepted his offer to try the Narragansett Brewing Company’s “Autocrat Coffee Milk Stout.” After trying the new, limited edition brew, my mind started thinking about what small …
Client Therapy Increases Sales
Professional salespeople are highly driven by goal achievement. Recognizing what needs to be accomplished by year-end, they then work backwards to figure out milestones to be achieved during the year for getting to those goals. What sets the successful apart is their recognizing that in the end, whether or not the sale is to be …
How to Recruit the Best for Your Small Business
Many small business owners complain that they cannot convince the talented employees to work for them. Hiring for small businesses is not easy due to the myths about working for them. However, as a small business owner if you convince your candidates that these myths are not true and explain the advantages of working for …
3 Last Minute Brand Actions to Take Before the New Year
As you sit back enjoying the holiday season, possibly deciding to scale back your work load for end of the year celebrations, remember that this is the perfect time of year to prepare for those New Year’s resolutions that may include acquiring a new position, clients or building yourself as an industry expert. While most …
You Are Not a Failure; You Experienced Failure
It’s fine to celebrate success but it is more important to heed the lessons of failure. – Bill Gates
In order to achieve success, you’ll likely need to fail first. Failure is the path that many of the most successful people have taken prior to their great achievements. Take Bill Gates, prior to founding Microsoft, …
Make Your Email Engaging, Not Enraging
Despite the growth and influence of social media, email marketing is still an effective and affordable way to connect with your market. Email marketing helps you build rapport, share information, and make sales. However, email marketing done wrong will annoy your subscribers causing them to unsubscribe and avoid doing business with you. Here are some …
Why Your Brand Needs a Blog
In today’s competitive market, every brand should be on board with a website that is fully optimized along with an active blog in order to draw in the most prospects that can be nurtured and converted into customers.
Blogging on your topic and providing a way they can comment and voice an opinion, provides connecting …
Fast Track Business Development in 2014 Now!
Typically, during the last two weeks of December business slows down a bit for entrepreneurs. The inflow of email will decline as will client appointments. Take advantage of everyone else being in the holiday frame of mind. This gives you added time to focus on your wish list as well as hand you a head-start …
Ensure Potential Connections Accept Your Connection Requests
If you’re using social media for businesses, then you likely want to not only connect with existing friends and colleagues, but also identify and connect with new influencers, potential clients, etc. While social media gives us access to people in key positions, and around the world, there is one fact that anyone with the goal …
Maximize Content Marketing by Repurposing
Content is king. Content showcases your expertise, is affordable to create, and easy to distribute. The challenge is producing quality content on a regular basis. The answer is to repurpose content you already have into other formats. Here are tips for turning one piece of content into several resources.
1. List content you already have. …